I’m a very outgoing person and I love to meet a lot of new people. I keep in touch with most of my friends from high school, and in spring every year we organize a big party with 30 or more people where everyone invites their own group of friends, and the number keeps growing every year. Not all of us are big on making event plans, especially not me, but we share that responsibility and every year, different few people are in charge of pretty much anything concerning organization of the party.
This year, the guest list was up to me. What I dreaded most wasn’t making lists or figuring out seating arrangements, it was the process of actually inviting people. I racked my brains for days and delayed the process until the very last moment, because I simply couldn’t sort out the best way to do it.
Texting or emailing each person would take forever, plus it would take an insane amount of texting back and forth to fortify the plan with each person, so that was out of the question. Making dozens of phone calls to invite everyone would take even longer so I struck that option out, too. And I know, sending a group email seems like the best idea, but I definitely did not want to do that because it’s just too impersonal. And then I figured it out.
My company recently started using a desktop emailing application called Desktop Mailer. While at first I didn’t think I’d need one for personal use, I decided that this was the time to try it, and I was right. Desktop Mailer enabled me to send that party invitation to everyone at once, but in a much better way than via a simple group email. I was able to send a personalized message and every recipient got an email addressing them directly, by name. Instead of a “Dear everyone” email, all of my friends received a personalized email intended specifically for them, and I never had to send 30 emails. It saved me a ton of time, and a huge headache.

My amazement didn’t end there. I realized that the app offered real-time analytics, which meant that I could track the email I send, see when each person reads the email and get an immediate feedback on how many people I could count on. I was then able to send a personalized, premade template email, which I was able to design myself, to their responses notifying me that they would or wouldn’t come to the party.
Another awesome feature is that I could create a separate contact list for every group of friends and that I’m now able to send personalized emails to entire groups of contacts without selecting them one by one.
I obviously use the app all the time now. All I have to do to access my email account is to double-click the Desktop Mailer icon on my desktop and set everything up the way I like it. All my contacts and emails stay right there and they are never ever uploaded to a third party server.
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