Monday, July 23, 2018

My Favorite 11 Platforms for Finding Free Fonts

How important is a font?

Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis.

You may not think twice about a font when you see one, but you can always spot a bad font.

Choosing the proper font can be tough. You need to make sure it’s clear and legible as well as unique.

The fonts you use on the homepage of your website could be different from the font in your blog posts. Your Instagram story’s font will differ from the font of your email marketing campaigns.

What do you look for in a font? There are various elements of typography you need to consider besides the font itself.

A typeface—font family—is a set of fonts that share similar design elements:

  • width
  • slant
  • italicization
  • weight
  • style
  • ornamentation
  • condensation

You’ll also need to consider elements such as leading, tracking, kerning, and line length. These typography components deal with the spacing between lines, letters, and characters.

With thousands of fonts available online, it can be overwhelming to choose the best one for your company.

While I can’t tell you which font to choose, I can show you where to find unique fonts.

These are my top 11 places to find free fonts.

1. The Northern Block

The Northern Block is a reasonable place to start your search.

northern block

I like it because the website has a simple design. The navigation is easy to follow, and you won’t have any trouble finding a font suited to your needs.

This platform is based in the UK.

If you want a chance to work with designers from another country, this platform has what you’re looking for.

It specializes in fonts that have a modern feel and design.

While the Northern Block offers free fonts, it also has licensing agreements and paid fonts if you want to be unique.

2. Jeff Schreiber

Some font platforms focus on quantity. Their main selling point is the number of different fonts their users have to choose from.

Don’t get me wrong—it’s great to have options. But sometimes too many choices can be overwhelming.

That’s why I love Jeff Schreiber’s website.

jeff schreiber

This graphic designer from the Netherlands focuses on quality over quantity.

One of his specialties is fonts specifically optimized for mobile apps.

Jeff also excels at graphic design, lettering, web design, logo design, illustration, and type design. He even deals with information design, iconography, and user interface design.

There are lots of different options to choose from on Jeff’s site. Some of these fonts are free, and others will require a payment.

3. Creative Market

Creative Market is much more than just a place to find fonts.

creative market

It offers design elements related to:

  • photos
  • templates
  • themes
  • graphics
  • add-ons

You can also get 3D models from this platform as well.

There are roughly 23,000 designers sharing their work on the Creative Market platform.

The majority of the products need to be purchased, but you can also get some free goods. Here’s how it works.

Each week, the site offers six packages as free downloads. After that week, you’d have to pay if you want those fonts and other design elements.

If you visit this site every week, you’ll be able to get free fonts normally available for purchase.

While you’re on the Creative Market website, it’s worth checking out its blog. The topics covered are related to graphic design. You can get some inspiration and ideas from these posts.

4. Fontfabric

If you’re looking for fonts geared toward logo design, I recommend exploring the options available on Fontfabric.

fontfabric

It’s really easy to navigate through the platform and download fonts for your business.

As you’ll quickly see when you visit the website, it has tons of free choices.

If you are looking to redesign your company logo or even build a new logo for your startup company, you can use the fonts on Fontfabric as a guide.

The reason why these fonts are great for logos is they are big, bold, and easy to read. Legibility is extremely important when it comes to your logo design. Otherwise, people won’t know who you are.

5. Google Fonts

When most people think of Google, they think of a search engine.

As a business owner, you are probably familiar with some of the other tools Google has available, such as Google Drive or Google Analytics.

But most people don’t realize it also has a tool called Google Fonts.Google fonts

This platform is great because you can change the example words for each font so you can see what it looks like directly on the platform. It gives you a chance to see what the font will look like with your own content.

You can also change the size of the font, as well as the pixel size, and customize the display options.

Set up your font for paragraphs, numerals, sentences, and different alphabets.

Google provides complete customization for your font. Next, all you need to do is copy the provided link, and you’ll be able to embed the font into your website.

You can set it up as one font for the entire site, or you can use different fonts in different sections. The platform allows you to change the color schemes of the fonts as well.

Google is known for its superior products. Its font tool fits this description as well. It’s worth trying out.

6. Font Freak

If you are looking for a platform with thousands of options to choose from, Font Freak has you covered.

font freak

There are more than 9,000 free fonts available for download on this website.

Furthermore, it has an additional 125,000 fonts that can be purchased.

Roughly 400 designers have contributed to the Font Freak library, and that number continues to grow. With so many designers, the site has unique fonts for nearly every scenario.

Font Freak has software that allows you to create your own fonts as well.

The fonts on this platform have different versions depending on which operating system you use. Mac and PC users will download different files, which ensures the fonts are optimized for each type of OS.

If you see several fonts you like, you don’t have to download each one separately. This can be extremely time-consuming.

Instead, you can download full libraries of fonts directly from the site and have access to these different options directly from your device.

7. Fontspace

Fontspace is another platform with a massive library of fonts.

fontspace

It offers roughly 33,000 free fonts.

I like this platform because you can browse for fonts based on a category. Some of these styles include:

  • fun
  • famous
  • trendy
  • extreme
  • decorative
  • foreign
  • holidays

You have the opportunity to find something based specifically on what you plan to use it for.

Fontspace has over 2,000 designers actively contributing to the platform. The best part is all these fonts are free.

If you see a font you like, you can click on the designer’s name and have access to their portfolio. Now, you’ll be able to see all the other fonts designed by that user if you like their style and want to check out more.

You just need to make sure you can see the difference between fonts for commercial use and fonts for personal use only.

Fontspace gives you additional information about each font as well. You’ll be able to see the rating for each font based on how users score it after a download. They also show the number of times the font has been downloaded.

If you want something that’s popular, you’ll navigate toward fonts with a high download rate.

But those of you who want to be unique can find fonts not many others have used yet.

8. FontStruct

FontStruct is unique because the platform allows you to build and customize your own fonts directly on the site.

fontstruct

This tool is 100% free to use.

In addition to creating fonts, you can also create custom geometric shapes through FontStruct as well.

After you create your own design, you can easily download your fonts and shapes. Use them for nearly any application.

I like this tool because it gives you a chance to be unique. You know that if you create a font from scratch, nobody else will have the same one.

If you’re not that creative and don’t think you can create a font out of thin air, you’re not out of options.

Just alter and customize fonts previously made by other users on the platform.

9. Font Squirrel

The reason why Font Squirrel should be one of the top options you consider is that all its fonts are licensed for commercial use.

font squirrel

You know that anything you download from the site can be used for purposes related to your business.

In addition, Font Squirrel has a unique feature, setting the site apart from the other platforms we’ve seen so far.

It offers a tool allowing you to identify fonts.

I’m sure you’ve come across a font before on the web and wondered what it was called.

From this platform, you can scan that font, and Font Squirrel will identify the name of it. The software will also show you other fonts with a similar design.

You can learn more about graphic design topics by checking out the platform’s blog.

To those of you who want to take full advantage of everything Font Squirrel has to offer, I recommend creating an account on the platform.

Now you’ll have a chance to communicate with designers, subscribers, and other business owners to discuss related topics through forums.

10. Abstract Fonts

There are nearly 14,000 fonts available for download from Abstract Fonts.

abstract fonts

This platform allows you to search by category so you can limit your choices instead of feeling overwhelmed by the great number of options it offers.

Another reason why I like abstract fonts is you can search for fonts created by specific designers.

If you downloaded a font from a certain designer in the past, you can easily find other fonts they’ve created since the last time you visited the website.

If you’re a designer, Abstract Fonts is a great place for you to share your work with prospective businesses looking for something trendy and unique.

Abstract Fonts is a great resource for people who want something different from the typical fonts seen on popular websites.

The platform gives you a chance to download a font that will make your text stand out from the crowd.

11. MyFonts

There are more than 130,000 fonts available for download on the MyFonts platform.

myfonts

When you visit the site, you’ll notice that some of these fonts are available for purchase. These are the premium options, and the prices vary from a few bucks to hundreds of dollars.

But the site has an entire section dedicated to free fonts.

If you want to find a unique font without spending any money, you’ll benefit from this site.

Conclusion

Finding a font may not be your top priority.

That said, don’t overlook the importance of a great font.

You want to make sure the fonts you’re using for all aspects of your business serve a purpose. Titles should stand out. Blogs should be easy to read. Logos must be unique.

If you take the time to search through fonts, you can even set up your site to have an overall feeling, mood, or theme related to what you’re trying to convey.

There is seemingly an endless number of fonts available online. Tons of various sources offer fonts for download.

I’ve narrowed down my favorite platforms for finding free fonts. Refer to the list above to give you some guidance.

But I know there are many other font resources.

What’s your favorite platform for downloading free fonts on the Internet?

https://www.quicksprout.com/2018/07/23/my-favorite-11-platforms-for-finding-free-fonts/

Affiliate Raid Review | Affiliate Raid Bonus And Demo



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Affiliate Raid Review : Bonus

Affiliate Raid - what is it? The money is in the list and here is how you get that list. See, we all need to be building our lists, in order to profit online. If we aren't getting optins into our list, we can't grow our profits. It's simple math.

So, we sat back recently and discussed how traditional “free” optins usually offer a PDF report or something that most people skim at best, and at worst, never open up (including your email newsletters). Sure, they were “hot” when they grabbed it, but the value dropped away and the subscriber jumped onto something new. No perceived high-value was given.

Affiliate Raid allows you give away of solution-based highly-converting high-value lite versions of software (using the affiliate raid backend cloud-based software) for FREE... with a stealthy-and-legal tactic to get their email address.

Statistics show that most people that download software, ones looks valuable to their online business or life, install it within 1 hour of less of downloading it. This shows a perceived higher value over sometimes boring reports, pdfs and manuals.

Affiliate Raid Review

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Sunday, July 22, 2018

Green Screen Studio Review

Green Screen Studio - what is it? We’ve all seen the transition to video, in fact by 2019 80% of web content will be video. And if you want to take advantage of the “video revolution” you better make sure your videos stand out from the crowd because if you post a boring video nobody is going to want to watch it… even worse they’ll hurry to click away from your page!

That’s where green screen comes into action. Green screen videos are one of the best ways to connect with your audience, as you can talk in front of the camera which creates trust with the viewers as well as put videos, photos and text in the backgrounds which makes the videos more engaging and interactive.

Today Green Screen Studios is launching and it will enable you to :

  • Make any video look professional and instantly grab attention
  • Convert more viewers into paying customers
  • Receive more traffic from your YouTube videos
  • Increase click trough rate on your Facebook ads

With Green Screen Studio you get a collection of 67 unique backdrops that are very simple to use with your green screen footage. These are not swirly animations, unrealistic camera angles or still images. Every single video background was in house produced and has motion elements to make it look highly realistic and professional.

And that’s not all because you’re also getting the files with transparent windows so from those 67 backdrops you can create hundreds of new ones. You can place any video behind the windows to simulate a different environment.

Green Screen Studio Review

The following blog post was first seen on Green Screen Studio Review

Friday, July 20, 2018

The Top 15 Ways to Come up with New Content Ideas

I write a ton of blog posts for my websites.

Writing has become a major part of my life throughout the years.

People recognize this and often ask me the same question: How do you come up with these new ideas?

Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll tell you the same thing.

Sometimes you sit down, and the words don’t spill onto the page as easy as you’d like them to. I can relate and empathize with you there.

That said, I don’t have much trouble coming up with new ideas. I came up with a system a while ago that made it easy for me to constantly source new topics to write about.

These strategies aren’t limited to blog posts.

They can be used to come up with content for research articles, podcasts, and ebooks. You can even use them to come up with ideas for your new video blog or whatever else you’re working on.

Here are the top 15 ways to source new content ideas.

1. Create topic lists in bunches

When you’re ready to write new content, you shouldn’t be sitting down to decide what you’ll write about.

This wastes time, and it’s inefficient.

I like to create long lists of potential topics all at once. Spend a few hours researching subjects for new ideas.

Give yourself enough topics for at least a month or two. If you’re publishing three posts per week, you’ll want to aim for at least 12 to 24 new ideas.

how frequent

Sometimes, I come up with 50 topics at a time.

When your mind is focused on one task, it’s much easier to brainstorm. Come up with the ideas first. You can perfect the titles when you start writing.

This strategy will make it easier for you to pump out content. You’ll be able to pick a topic from your list and start writing.

2. Social media followers

Start with people who follow you on social media. Click on their profiles and see what they’re talking about.

Read through tweets. Check out photos. See what brands they are interacting with.

Some of these may lead to a dead end, but others can be extremely beneficial to your brainstorming process.

Plus, if you have tons of social media followers, you’ll always have a huge source of ideas.

You could even ask your followers directly. Post a question on your Instagram story, and ask for replies.

For example, let’s say you have a brand related to the fitness industry. Ask your followers a question about their favorite unconventional workouts or what meals help them lose weight.

The answers will help you come up with new content ideas.

3. Blog comments

Review the comments on all your posts. You should do that even when you’re not trying to come up with new ideas.

It gives you a chance to communicate with your audience. Always respond to their comments.

These comments can be a great source of inspiration. For example, here’s one of the comments from a recent post I wrote on the Neil Patel blog:

neil patel blog

The reader makes some interesting points here. I could pull a few different concepts from this message to write about in the future.

As you can see, I responded to his comment as well.

If people ask questions in the comments section, those questions could be used as titles for a new topic. Just tweak a few words or so to make it SEO friendly.

Regardless of what your audience comments about, I’m confident you can generate at least one or two ideas from this section of each post you publish.

The great thing about this source is it’s nearly never-ending. As long as you keep publishing new posts, there will always be new ideas hidden in the comments.

4. Conduct interviews

How do you know what type of content your audience wants to see? Ask them directly to tell you.

Conduct interviews. Ask them about their habits.

The great thing about an interview is it doesn’t have to be direct. You don’t have to have a clear black and white question with a definitive yes or no answer.

Just find ways to get people talking.

You’d be surprised how interesting some of these statements can be. The responders may start feeding you new content ideas without even realizing it.

It’s in your best interest to record your interviews. That way, you can review them later instead of frantically trying to write things down while someone is speaking.

5. Competitor websites

If you’re not sure what to write about, check out your competitor’s blog. This is one of the best ways to come up with long lists of topics in bunches.

Don’t get me wrong, I’m not telling you to steal or plagiarize. But there is nothing wrong with using their titles and concepts for idea generation.

Look through their posts and start writing down topics you haven’t covered yet.

You have a huge advantage here because you can try to make your post about the same topic even better than theirs. For example, let’s say you’re using a top 10 list from a competitor’s blog as an inspiration for a new content idea. Well, you can try to one up them by creating a top 15 list on the same topic.

In addition to your competitor’s titles for new content ideas, you can also look at other aspects of their website.

Read through their comments section. You already did this with the comments on your website, so it makes sense there will be ideas buried in other sites as well.

See if they have an FAQ page on their site. These questions could all be ideas for the topics you can write about.

6. Google search suggestions

If you’ve got a general topic in mind, start searching for it on Google:

email marketing

Look at all the suggested topics that come up when I type in “email marketing.”

These suggestions could all be topics to cover.

In addition to the search suggestions, you can also check out the related searches at the bottom of the page:

related searches

If you’re not sure what to search for to generate these suggestions, start with content titles you’ve already posted.

The reason why this is such a good strategy is because you know the topics will be relevant to your audience.

Plus, you can assume these new titles will be SEO friendly since you sourced them through Google.

7. Recent events

Depending on your brand, you may not want to be reporting breaking news.

It won’t speak to your audience, and it doesn’t fit with your company image.

But you can definitely come up with ways to get creative. When you’re watching the news or reading updates from an online source, try to figure out how you can make these topics relevant to your brand.

Look up local events or  national trade shows related to your industry.

Give your audience information about the event. Tell them what they need to know if they want to attend or register.

8. Product reviews

Think about recent products you’ve used related to your brand or industry.

You can review these topics in a blog post or video demonstration.

For example, let’s say you run a website related to camping and other outdoor adventures. If you go on a fishing trip and use a new pole, you could write about your experience with the new gear.

If your company is releasing a new product, use this method to build hype for a new product launch.

You could even write reviews for products you don’t own and never used. Just look up products online, and base your discussion around online customer reviews.

9. Topic generator platforms

If you’re still stuck and can’t think of anything to write about or research, use online sources to help you generate topics.

One of my favorites is the HubSpot blog ideas generator.

hubspot

As you can see, it’s pretty simple.

Just add some keywords you want to include, and the tool will come up with a list of potential ideas.

In addition to the HubSpot tool, you can check out Portent’s content idea generator.

10. Personal stories

When in doubt, tell a story about something that happened to you.

It could be a success story. Or maybe tell your audience a story about a mistake you made.

How did you learn from it? How did you get to be where you are today?

It could be a recent story or one from the past. Master the art of storytelling.

Personal stories are great because they make your content unique. While people may have similar stories, the details of yours won’t be the same as anyone else’s.

11. Sign up for newsletters

Get content ideas delivered directly to your inbox.

Sign up for industry newsletters. They’ll keep you up to date with trending topics, news, and events.

You can even sign up for competitor newsletters. See what they are discussing with their customers.

Use the topics covered in these emails to generate new content ideas.

12. YouTube videos

All businesses should have a YouTube profile. Use it to upload videos, and then share those videos on all your marketing channels.

But YouTube can also be a resource for coming up with new ideas.

Treat it the same way as a Google search, which I previously discussed. As you start to type in a subject, you’ll see suggestions.

When you watch a video, there will be related videos on the sidebar for you to consider as well.

Let’s say your brand is in the automotive industry. Here’s an example from the ChrisFix YouTube channel:

youtube

This video is about how to change the oil in a car. But look at the videos on the sidebar I’ve highlighted.

These related topics are about how to replace brake pads and how to repair rust on a car. Both of these are suitable new content ideas related to this industry.

In addition to finding topics based on the titles of videos, you can also watch some of them to find some inspiration within their content.

Just as you did with your website and the websites of your competitors, you’ll also want to read through the comments section of YouTube videos. Check out the comments on your videos as well as the videos you’re watching to help generate new ideas.

13. New products and technology

If your company sells something, writing content about a new product release is a win-win scenario.

I briefly mentioned this earlier when I talked about product reviews.

First, you’ll be able to generate a buzz for the release, which will ultimately help you drive sales. But it also gives you something to write about.

Furthermore, staying up to date with the latest technology trends can help you come up with new topics to cover.

It doesn’t matter what industry you’re in or what type of business you have, new technology is evolving everywhere.

There could be new software directly related to your business or just a general advancement in your industry. These are all scenarios to consider sharing with your audience.

14. Use data and analytics

Have you seen a recent study related to your brand or industry?

Write about it.

You don’t have to be the one conducting the research, although that would make the content even better. But to save time, you can use new data to write about a subject.

For example, let’s say you’re in the fashion industry. This new study may be something worth writing about:

necktie

Use this study to talk about fashion trends that don’t require wearing a tie. Or maybe share ideas about how to wear a loose tie with the top shirt button unfastened.

You could even share a video demonstration about how to properly tie a tie so that it’s not too tight around the neck.

All these ideas came from new facts in your industry.

15. Revisit previously published content

Your old content shouldn’t be dead and forgotten. Use those topics for ideas too.

Just re-work the titles, and write a newer post from a different angle.

For example, let’s say your company is in the field of mobile app marketing. If you had written a post about how to get ranked on the app store, a new topic could be how to boost your ranking to get more downloads.

Although the topics are similar, they are not quite the same.

Or let’s say you’re in the personal finance space. An old topic might have been about how to save for retirement. But you can take some of the content from that piece and write a new article about the best retirement accounts to invest in.

If an old post has outdated research, you can write a new one that includes the updated information.

Conclusion

While you may suffer from writer’s block from time to time, you should never be struggling to come up with new content ideas.

There are many resources at your disposal. Learn how to take advantage of them.

Come up with a long list of new ideas at once.

Go through this guide of tips and tricks, and you won’t have any problems.

What resources are you using to generate new content ideas?

https://www.quicksprout.com/2018/07/20/the-top-15-ways-to-come-up-with-new-content-ideas/

KryptoView Live Review | KryptoView Live Demo



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KryptoView Live Review

KryptoView - what is it? KryptoView Live is a premium platform for everybody who has an interest in learning about or trading Crypto! The live trading crypto project allows gives you the ability to Live Trade and Paper Trade within the platform.

KryptoView Live gives you users insights into whats happening with Digital Currencies on a “minute by minute” basis. The KryptoView university will teach you all about bigital currency and how to safely trade them, with video classes like :

  • Technical Chart Trading
  • Introduction To Simple Charting
  • Charting Time Frames
  • Adding Information To Our Charts
  • Candlestick Trading
  • Plotting Market Direction
  • Pulling It All Together #1
  • Plus Much Much More

Plus you will also get access to tools to help you trade profitably, thay provide everyone with the ability to”Day Trade” successfully with a set of tools to forecast what and when they should trade and whether the trades should be profitable or not, for example :

  • Live Trade Your Favorite Exchanges
  • Coin Alerts To Never Miss That Trade
  • 10 technical chart indicators per chart
  • Live market (sell/buy) with market balancing
  • Live data and Live trending on chart
  • Detailed Crypto Market Analysis
  • Integrated TradingView charts

KryptoView Live Review

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Design Like Pro Review | DesignLikePro Bonus And Demo



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Design Like Pro Review : Bonus

Design Like Pro - what is it? Design Like Pro is a new wordpress plugin that instantly creates amazing blog and marketing graphics within your Wordpress dashboard with over 1,000 free template - every marketer, blogger and Wordpress site owners needs this!

Lets face it! A blog without visual components is a textbook ... a textbook with confusing, long, gray text. The truth is, visual components add to the aesthetic appeal of a website and make it interesting for the web users to browse it.

Who likes to read just plain text? Indeed, no one ... and, creating and adding graphics on your WordPress blog can make your visitors stay more on your website. Having said that, adding graphics is often a tedious, difficult and hectic task for a majority of bloggers, especially if they do not have any designing experience.

In fact, many new Wordpress site owners freak out when they are advised to hire a professional graphic designer because of the cost and time it consumes. Design Like Pro creates eye definition graphics right from your Wordpress Dashboard.

Design Like Pro Review

The following content was first seen on Design Like Pro Review : Bonus

Wednesday, July 18, 2018

How to Increase the Profitability of Your Nonprofit Organization

The primary purpose of a nonprofit company is to help a certain cause.

These organizations’ missions usually differ from those of traditional businesses.

If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations.

But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit.

At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company.

You need to keep up with the latest marketing trends. Research your industry, and analyze your competition.

Learn about the wants and needs of both your customers and donors.

I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way they were 20 years ago.

Sure, they might have a website now, but they aren’t always using the most recent technologies.

For example, check out these numbers related to nonprofit organizations and mobile devices:

nonprofit mobile

Times have changed. Your nonprofit needs to adapt if you want to survive and thrive.

If your nonprofit company is struggling or could use some fresh ideas, you’re in luck. I’ll explain what you need to do to boost profits for your nonprofit.

Promote customer acquisition

If you’ve been operating for a while, you probably have a solid base of customers and donors. That’s great news and something to be proud of.

But what steps are you taking to continuously grow this number?

Relying on the same customers isn’t a sustainable business model.

If you rely on mass direct mail or cold calling houses for donations, I’m guessing you’re having trouble acquiring new customers.

unknown call

That’s because people are not very likely to answer the phone if they don’t recognize the number.

Just 7% of people say they’ll answer a toll-free call from an unknown number.

Furthermore, research shows that the average conversion rate for cold calls is roughly 2%.

With such a small percentage of people answering their phones and an even smaller percentage actually converting, those numbers aren’t appealing.

You need to find other ways to promote your brand so that it can be exposed to the widest possible audience:

  • promote your website
  • stay active on social media
  • build an email marketing list
  • encourage referrals

These are the types of tactics you need to implement if you want to get more customers and donors.  We’ll discuss these concepts in much greater detail as we continue through this guide.

Drive traffic to your website

Your website needs to be the top priority for your nonprofit organization and your marketing efforts.

We’re living in a digital age, and you need to recognize that the best way to get discovered is through the Internet.

But just having a website isn’t enough. You need to make it as easy as possible for visitors to buy and donate through this platform.

It’s imperative you have a clear call-to-action on each page of the website. This will be the best way for you to generate donations and ultimately increase your profits.

Here’s a great example of this concept on the Habitat for Humanity homepage:

habitat

As you can see, the “donate” CTA buttons are clearly displayed in several places on the site.

All your marketing promotions should lead people to your website. If someone hears about you or clicks a link, they’ll know exactly where to find you and what to do.

They won’t have to pick up the phone or mail in a check. They will simply visit your website and donate directly from there.

One of the best ways to drive traffic to your website is by blogging.

Blogging adds fresh content to your site on a regular basis, which helps improve your SEO ranking.

This will make it easier for your nonprofit to be discovered when people search for related topics on Google.

Blogging allows you to include internal links to other pages on your site. You should also add external links to websites with high authority rankings, especially if those sites support your cause.

More importantly, a blog gives people a reason to keep coming back to your site.

Think of it like this. How often does the same person donate or buy something from your nonprofit? I’m willing to bet the answer is “not every single day.”

But if you can establish a steady audience visiting your blog on a daily or weekly basis, it will increase the chances of getting conversions simply because your site traffic is higher.

Prioritize email marketing

When someone visits your website, trying to get them to buy something or make a donation shouldn’t be your only goal.

You can effectively market yourself without forcing visitors to spend any money.

You need to collect email addresses.

This will be the best way for you to stay in contact with your customers, donors, and volunteers. Eventually, this email list will help you generate more money.

Email marketing has a high return on investment compared to other marketing tactics:

email ROI

That’s because the costs associated with these campaigns are low. You’ll pay only a flat monthly or annual rate for your email software based on the number of subscribers you have.

Think about how much money it costs you to send direct mail letters to homes asking for donations.

You’ll pay just a fraction of that cost by sending emails instead.

Plus, the best part about your email list is you know you’re contacting people genuinely interested in your organization. That’s why they signed up to receive these messages in the first place.

Someone who opts in to receive your promotional content is much more likely to spend money than a person receiving a call from an unknown number.

Improve your credibility and security

Scammers have always tried to trick people. The modern age is no exception.

It’s a sad reality, and it’s unfortunate it happens often.

As a result, consumers protect their information. If they’ve never heard of your nonprofit organization, they may not feel comfortable donating to you or buying from you for the fear your organization is not legitimate.

But you can do a few things to change that. Understand the top elements that add credibility to your website:

For starters, you need to make it easy for people to contact you through:

  • phone numbers
  • email address
  • physical address
  • links to social media pages
  • live chat

All of these need to be easily accessible.

Make sure you include security badges on your website as well. Proofread your site for grammar issues and typing mistakes. Such errors can make you appear unprofessional.

Your checkout and donation processes need to be secure. I’ll talk more about the way you accept payments shortly.

Increase your social media presence

Both your current and prospective customers are active on social media. The same holds true for your donors and volunteers.

You need to be active on these platforms.

If you don’t have profiles created on social sites, you need to do this as soon as possible. Facebook. Twitter. Instagram. YouTube. These are the best places to start.

Check out the Facebook page for Save the Children:

save the children

As you can see, the organization uses this marketing channel to promote events and raise money for specific causes.

Post content on your social media profiles on a daily basis.

Try new strategies to increase the number of your social followers. Interact with these followers. Run promotions and giveaways to create exposure.

Social media platforms are great places for you to explain your cause.

Also consider using social media platforms to encourage customer referrals.

Accept multiple payment options

Let’s say someone decides they want to buy something or make a donation on your website. That’s great news.

But they see you accept the payment only through mailed checks or over the phone. That’s no good.

You need to accept payments online. But take your online payment concept one step further.

Accepting only Visa and Mastercard won’t maximize your profits. You can’t assume everyone has those cards. Even if they do, the cards may not be their preferred methods of payment.

You need to accept all major credit cards and debit cards.

Furthermore, you need to accept alternative payment options as well, such as PayPal, Apple Pay, and Venmo.

The more options you have available, the more likely people will buy and donate.

Tell your story

Master the art of storytelling.

The whole idea behind your nonprofit needs to be the driving force of your sales. Sell your story, not your product.

You’d be surprised how impactful your story can be. People care about the world. Just look at these numbers based on a recent survey of Generation Z:

gen z

Younger generations are especially aware of social concerns across the globe.

That’s why 70% of Millennials say they are willing to spend more money on brands supporting a cause.

Explain why you got into business in the first place. Whom are the proceeds helping? How will donations help those in need?

Elicit an emotional response from people who hear your story. The message needs to be loud and clear.

This story needs to consistent on all your marketing channels. Feature it on your website, social platforms, and email newsletters.

You should also give people the opportunity to share their stories. This will help create a sense of community and give people a reason to constantly visit your website.

For example, let’s say your nonprofit helps people who have a certain illness. Let people currently suffering from that illness share their stories. They can connect with other people in the same position.

Family members and friends of those with the illness can contribute as well.

By creating this community of people with unique stories, you will encourage more people to support your cause.

Go mobile

Your nonprofit organization needs to have a mobile website. As we saw earlier, more than half of nonprofit website traffic comes from mobile devices, and one in five nonprofit event registrations occurs on a mobile device.

If your site isn’t mobile-friendly, you’ll have high bounce rates and won’t get high conversions.

But if your site loads quickly and is mobile-optimized, you’ll have a better chance of making more money.

Take your mobile marketing efforts one step further by creating a mobile app for your nonprofit.

site vs app

As you can see from the data above, consumers prefer mobile apps to mobile websites for several reasons:

  • convenience
  • speed
  • personalization

These are the components you need to focus on if you want to drive sales and donations through your mobile app.

Creating a mobile app also improves your legitimacy, which I discussed earlier. It will be easier for people to find you when they browse for related content in the app store.

You can use your nonprofit mobile app to accept payments.

mobile payments

People spend more money on mobile apps than they do on mobile browsers and desktop devices.

This strategy will not only increase the number of donations you get but also the amount of each donation.

Partner with sponsors and influencers

Leverage relationships to expose your brand to a wider audience.

Get a well-known brand to sponsor an event or partner with your company. Lots of businesses will be willing to do this because it shows they are charitable as well.

Their customers can ultimately become donors for your nonprofit. You can accomplish this in many ways. It depends on what your sponsor is willing to offer.

For example, if people make a donation through your website, they could get a discount or gift card to the sponsor’s business.

You should also partner with social influencers and celebrities.

This is another great way to add credibility to your organization. Social media promotions from well-known personalities promoting your nonprofit will help you drive sales and donations.

Try to find someone who has a direct connection to your mission and cause. These people will be much more willing to help you.

Conclusion

Nonprofit organizations still need to make money.

You can do this without straying away from your primary company’s goal and mission. All this means is your cause will get even more support from your brand.

Focus on new ways to acquire customers and donors. Take advantage of digital marketing tactics to do this.

Drive traffic to your website, and encourage donations through that platform. This will be easy to do if you establish credibility.

Build an email subscriber list. Stay active on social media. Leverage your mission statement and story to drive donations.

Make sure you have a mobile website. Launch a mobile app to take donations from there as well. Accept as many payment methods as possible.

Find a celebrity or social influencer willing to support your cause and promote your nonprofit.

If you follow these tips, you’ll see an increase in sales, donations, and volunteers for your nonprofit organization. This will ultimately boost your profits.

How is your nonprofit organization using digital marketing tactics to increase profits?

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