Wednesday, January 17, 2018

32 Ways Your Ecommerce Company Can Boost Engagement and Sales

The ecommerce customer is a moving target. I mean that in more than one way:

  • Online behaviors and buying preferences evolve constantly.
  • Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites.
  • They’re mobile.

How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, and buying your products?
Your marketing and media needs to “move” them.
You experiment with a variety of ecommerce promotion ideas available to you now. We’ll run through a heap of them and hopefully offer a few you might want to try to build your audience and boost sales.

1. Offer coupons and discounts

Coupons have always been a staple in retail promotions so we need not question their power.
However, in the digital shopping realm, coupons play a role beyond simply providing a purchase incentive. They act as bait to hook new email subscribers. Of course, you’ll follow-up with subscribers, so consider expanding your portfolio of coupons to create specific subscriber segments that will receive relevant offers.
You can offer coupons explicitly for product purchases, but may also find coupons marry well with offers to receive newsletters and useful downloadable content.

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Your options for delivering coupons are many. GlassesUSA gets right to it by presenting a huge discount for first time buyers on their home page via a popup that “greys-out” the page until you respond.

2. Offer eBooks and other lead magnets

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The average online conversion rate for ecommerce shoppers hovers between 2% and 3%. At least 97% bail on you. However, a failed attempt to capture a sale doesn’t mean you can’t capture email addresses.
In a Kissmetrics post that explains how SaaS marketing differs from other types of marketing, Neil Patel writes, “If you are a B2B SaaS marketer, think of yourself in different terms from mere ‘marketer.’ Think of yourself as an industry savant — the one who possesses and dispenses information.”
While blog content helps attract traffic, one of your content marketing goals should be to convert the traffic into subscribers. Offer eBooks and other lead magnets such as checklists, mini-courses, templates, tools, and more to motivate visitors to give you their email addresses.
Think value. Think relevance. What can you offer to help a prospective customer solve a problem? Think of your lead magnet offer as something so valuable it’s worth paying for—then deliver it free.

3. Offer a loyalty program

You not only want customers to buy your products; you want them to keep buying.
Ecommerce brands accomplish this by making their best customers feel valued. Do so by giving them valuable rewards through a customer loyalty program.
Create a loyalty program that offers customers an incentive to buy more often or spend more on their purchases. Loyalty programs can take any number of forms, but generally feature a system whereby points are accumulated that build increased buying power.
You might also consider loyalty programs that reward buyers for doing things beyond buying such as writing reviews, sharing your pages and posts, and submitting photos.

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The first feature on the Pure Hockey homepage is information about their “Pure Rewards” program that aims to deliver bonus buying power to loyal customers.

4. Host giveaways

People love free stuff. Create buzz about your brand with giveaways.
Promoting giveaways on your website and via social media puts your brand in front of new eyes and grows your email list.

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A simple giveaway by Ginger Heat Muscle Rub encourages participants to “Like” the brand on Facebook and enter to win free product samples.

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A holiday giveaway hosted by Mixed Hues offers prizes for 12 days and delivers a discount just for entering to make everyone a winner.

The examples of giveaways shown above were created with templates from ShortStack, a platform that makes it easy to create an immense variety of ecommerce promotions.

5. Conduct contests

Instagram and Facebook contests—or contests you promote on any social network or channel—are one of the best ways for ecommerce brands to generate awareness, build community, drive traffic and boost sales.
Best practices for conducting social media contests include:

  • Create a unique hashtag for the promotion.
  • Create an image or video to announce your contest.
  • Create example posts to inspire users.
  • Use a moderation tool.
  • Secure legal rights to re-use user-generated content.
  • Display the curated posts in a gallery on your website and social channels.
  • Adhere to the rules of the network and publish the policies of the contest.

6. Create a challenge

I stumbled into a fun tactic while researching this article and found it to be a powerful idea: create a challenge. Those that join it share a common cause. They’ll welcome your ideas, are likely to share your content, and may consider purchasing your products.

At the very least, they’ll experience a memorable, personalized experience with your brand.

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NaturallyCurly invited customers and fans to its “No sugar challenge.” Joining means opting in for email updates. What a great way to create a bond between a brand and its fans.

7. Cross-sell

A post on the SEMRush blog wisely recommends focusing on cross-selling your products to increase sales. They offer as an example, a customer that has purchased a mobile phone being offered a screen guard or case.
It shouldn’t be difficult for you to think of practical cross-selling opportunities to offer your buyers that will add value to their purchase and dollars to your cash register.

8. Up-sell

Upselling works too. In fact, Econsultancy says it works 20X better than cross-selling.
See, buyers often don’t know a superior product is available. Chances are some of the products you offer are closely related to premium versions. Set-up your store to upsell and keep in mind:

  • The suggested product must fit the original needs of the customer.
  • Price sensitivity is bound to be an issue, so be clear about the benefits of upgrading.

9. Showcase top sellers

Ask a food server what their favorite dish is and they’re likely to respond with, “Our most popular pasta dish is the…” or… “If you’re really hungry, everyone really loves the…” — or something like that.

The suggested item might be something they’re known for, can prepare most easily, or profit the most from. Many restaurants spare you from having to ask by highlighting their most popular menu items on the menu.
Ecommerce companies can do the same.
It’s human nature to go with the crowd. Also, buyers value direction. Show them your best sellers, or best sellers in specific categories. You’ll reduce overwhelm, and accelerate sales.

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Imagine knowing little or nothing about games, but you’re shopping for a gift. You’d welcome suggestions to buy the most popular games. Nutty Squirrel Games gets it and helps with this smart form of suggestive selling.

10. Create interactive assistants

Buyers value when online stores provide insights and advice to help make more informed decisions. Enter the vast array of interactive content tools such as assessments, configurators, chatbots and recommendation engines.
Tools such as these enable you to walk the customer through a series of questions and deliver recommendations based on the answers—like a helpful salesperson would do.
While your online tool helps prospects and customers determine their priorities and preferences, it also helps you gather useful data, which might drive sales in the moment, or later, when the data is used to personalize your subsequent communications.

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The “Flavour Generator” from Hello Fresh is a great example of a simple assessment tool. It’s designed to inspire cooking ideas, which clearly aligns with the brand’s recipe box products.

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Help yourself to the quiz offered on the Warby Parker homepage and after answering five quick questions the site suggests frames that fulfill your preferences and offers to send them to you to try-on.

11. Create video demonstrations

Images obviously help sell products, but are merely par for the course. You can boost sales of new, featured, or popular items by creating short promotional or review videos.

Test the idea with just a few items and measure the impact to help establish if the investment in creating video pays. If you discover videos generate sales you can expand the program with more videos and experiment with different approaches to video production and different types of videos.

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A number of products offered on WatchShop present shoppers with the option to watch short product videos.

12. Highlight risk reducers

Your homepage likely features “risk reducers,” that is, notices that help overcome objections and give buyers greater peace of mind, such as:

  • Free shipping
  • Fast delivery
  • Money back guarantees
  • Free returns
  • Transaction security

However, many visitors will arrive directly on product pages and not see your homepage. Make certain your most important risk reduction messages are also displayed in at least one prominent place on product pages. Test the messaging, design and page layout to determine what works best.

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A product page on YourSuper reminds would-be buyers of its shopper-friendly policies on a sticky header bar and in another prominent element beside the call to action.

13. Present product plugs (testimonials, reviews, etc.)

I can’t decide whether to say it’s a good idea to include user reviews to boost sales or it’s a bad idea to exclude them. Both are true and it’s probably fair to say, thanks to Amazon, buyers expect to find them.
Standard ecommerce product review systems are useful, however, those that include photos and/or videos that embellish the customer stories are even more convincing.

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14. Provide wishlists

Ecommerce experts at Big Commerce claim that offering shoppers a wish list is an effective way to reduce shopping cart abandonment and fulfill sales from customers who showed intent but didn’t end up purchasing. They add that wishlists:

  • Give customers who aren’t ready to order an easy reminder system when they return
  • Enable merchants to measure product interest
  • Are helpful to shoppers that are buying gifts
  • Encourage users to sign up for an account

Would-be buyers will often forget about their wishlists, so send friendly reminder emails to inspire customers to complete their purchase.

15. Present trust badges

Customers often dropout of a purchase process when they have concerns about the security of their payment. Address this challenge by including one or more “trust badges” on your checkout page to convince customers the process is safe and secure.

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16. Present user-generated content

“Hype up engagement,” is a piece of ecommerce promotion advice from a Kissmetrics post. The post featured this insight from of Dan Wang of Shopify:
“User-generated photos are a great way to generate social proof. Prospective customers see that your products are regularly being purchased by people just like them, and feel more comfortable doing something that others are doing.”

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User-generated content (UGC) can be collected and used in a variety of ways. The GentleFawn store gathers photos via an Instagram hashtag and features them a gallery on their homepage.

17. Use satisfaction surveys

Savvy ecommerce brands cater to new and existing customers by gathering feedback with satisfaction surveys. A survey done well builds goodwill. The data you collect enables you to improve the user experience. Both equate to smart marketing.

Ask questions that will help you learn:

  • How customers found your website
  • How satisfied they were with the shopping experience
  • How your store compares to others they’ve visited
  • How can you serve their needs in the future

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Though satisfaction surveys are most commonly handled with email, Spartoo is an ecommerce company that takes a proactive approach by offering a survey on its homepage. A discount helps motivate shoppers to comply.

18. Present exit intent popups

Add an exit intent pop-up to your website to capture visitors on the verge of leaving. Give them a reason to join your email list by offering a free guide, discount, or some incentive that aligns with your brand.

19. Send cart abandonment email

Marketing automation platforms enable you to send customized emails to shoppers that have abandoned shopping carts.
If a customer logged in, you can send customized emails with images of the items they shopped for. Tactics you might try with abandonment email include:

  • Put personalized information to use.
  • Send emails promptly.
  • Try more than once.
  • Include social proof such as customer reviews, ratings, etc.
  • Offer viable options such as related items.
  • Send discounts before giving up.

Shortly after I left an item in my cart without completing the purchase, Michael’s sent me an email telling me I have great taste, which showed me the item again and suggested other products I might like.

20. Send automated emails

Prospects and customers are giving you their email addresses. Send them something in return: email. Email marketing allows you to send targeted—and well-timed messages—at various stages of the buying lifecycle.

In a great post detailing ecommerce email strategies, Nadav Dakner shares six potential automated email flows you might want to put in place in addition to the abandoned cart reminders we’ve already covered:

  • Welcome series
  • Purchase follow-up
  • Re-engagement prompts
  • Upsell offers
  • Notices about education content
  • Product and promotion updates

21. Support a charity

Ecommerce brands can take a cue from the shoe company Toms, where “Every purchase has a purpose.” Toms has built a reputation for improving lives and giving back. Their customers understand, appreciate and support the mission. Everyone wins.
Charity programs that come to my mind from ecommerce leaders include Pura Vida Bracelets and Warby Parker eyeglasses.

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22. Promote around special occasions

While Christmas, birthdays and anniversaries are obvious special occasions, you can promote special occasions year-round.
For instance, in February you can create sales, special offers, promotions, contests, giveaways and even downloadable content around Ground Hog Day, Valentine’s Day, Presidents’ Day and the Super Bowl (to name just a few).

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Here’s an example of simple voting poll an ecommerce company might do to attach their promotion to the Super Bowl hoopla.

23. Make customers your sales force

Influencer marketing takes many forms beyond celebrity endorsements and paying popular YouTubers to mention your products.

A clever strategy for ecommerce brands is to create a user-driven affiliate network of niche influencers. Your program might extend beyond simple financial incentives or product offers to include:

  • Additional promotional opportunities on your website and social media properties
  • Coaching
  • Access to experts
  • Social media advice and assistance
  • Loyalty program development

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1st Phorm does a stellar job of promoting its “Legionnaires” program. Copy beneath the image and video above reads, “We interact with our Legionnaires on a constant basis to make sure they are successful in not only promoting 1st Phorm and making money, but also growing their personal brands.”

24. Send Instagrammers to your store

Instagram is for people who love images. It also appears to be for people who love to shop.

  • Instagram reported 60% of its users say they learn about products and services on the platform and 30% have purchased something they discovered.
  • A study by Shopify reported the average order value from Instagram marketing is $65.00 (second only to Polyvore).
  • Engagement on Instagram is 10 times higher than Facebook.

The key to Instagram marketing is engaging users and moving them to your website. How’s it done?

  • Run contests.
  • Show pictures of customers using your products (a.k.a. user-generated content).
  • Carefully select a compelling page on your website to feature in your Instagram bio. This is your one and only link opportunity on the network.

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Stitch Fix uses the link in their Instagram bio to direct traffic to a style gallery. A “Get Started” call to action atop the page introduces how the shopping service works and a gallery of photos and videos link to various products and promotions.

25. Send shoppers to your Instagram

Next up for your list of ecommerce promotion idea is the opposite of what you just read. That is, in addition to sending Instagrammers to your store, you might also send shoppers to your brand’s Instagram account.
Consider your Instagram account a destination for building your audience and earning sales from prospects that have never seen your Instagram feed or profile. They could discover the credible proof they’re looking for with a branded hashtag or on an Instagram account you’ve populated with authentic user-generated content.

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ModCloth features its #MarriedinModCloth hashtag on the homepage inviting visitors to Instagram where they find thousands of images created by customers.

26. Publish product landing pages

Ecommerce companies sometimes make the mistake of directing traffic from search, social and digital ads to their home page or shopping cart. Typically, neither is an ideal approach for increasing conversion.
Try directing first-time visitors to information-rich product landing pages. Create pages that step visitors through everything they need to make an informed purchase decision.
Showcase some combination of a benefit-focused headline, value proposition, social proof, risk reducers and relevant images and video.

27. Explore mobile advertising

“Mobile shopping clicks overtook desktop clicks sometime in the summer of 2015 and continue to rise,” claims ROIRevolution. The retail-focused agency makes the case retailers can no longer afford to adopt a laissez faire mentality regarding mobile advertising. In fact, many shopping sites now recognize the importance of a mobile-first strategy.
Mobile advertising combines geolocation and mobile-ready ads to connect shoppers to your store while they’re commuting, sitting in a waiting room, or even shopping.
Recommendations to effectively use mobile advertising for ecommerce include:

  • Optimize the website for mobile users with responsive design.
  • Leverage retargeting display ads.
  • Consider video.
  • Use the Facebook and Instagram ad platform.
  • Appeal to the “in-the-moment” needs of the mobile user with “snackable” content.
  • Utilize Google Analytics to better understand the behavior of your audience by channel.

28. Expand shipping options

Who wants to wait weeks for their product to arrive? Worse yet, who wants to wonder when it will show up? These are clearly rhetorical questions.
Satisfy more customers with predictability, specificity, transparency, details and most of all, choices. Consider:

  • On-demand delivery options
  • Delivery tracking
  • Detailed information regarding shipping expenses
  • Free and fast delivery incentives

29. Create auto-ship options

A good portion of ecommerce companies can borrow a page from various subscription businesses to create incentives that encourage auto-shipping, and automatic renewals.

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Chewy offers instant savings for customers setting up an autoship option for the first time and sweetens the deal with bonus savings on select brands.

30.Optimize for buyers that are shopping for ideas

SEO and paid search need to be weapons in the ecommerce brand’s marketing arsenal. However, your keyword selection needn’t be limited to targeting buyers shopping for specific products.
An increasing percentage of would-be buyers on mobile devices are looking for ideas. New research from the Think with Google site offers insights about selecting keywords to optimize for shoppers that are idea hunting.

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Highlights from Google’s data research indicate:
  • Searches for “ideas” on mobile are rising fast.
  • Mobile searches for “shopping lists” are spiking.
  • “Outfits for” is a hot partial search term.
  • Those shopping for a category frequently conduct searches containing the word “brand,” “top,” and “best.”

31. Offer live chat

Online sellers that don’t offer a live chat option lose business to competitors who do. Live chat is a way to assist customers and is becoming the most desired method of contact—especially for millennials.
Econsultancy reports live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone.

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The post cited above features interesting data that reveals why live chat is preferred. Immediacy wins.

32. Bring ace media buyers to the table

In this, my last tip, I was going to get into ecommerce Instagram advertising, but then I thought about all the various types, including the emerging “shoppable ads.” It’s not easy to keep up with Instagram advertising.
The same goes for Facebook, Twitter, Amazon, Google and any other digital property that sells ads.
I concluded if I were to give you practical advice about this vitally important but terribly complex topic (without cranking out another 3,000 words), it would be this:

  • Learn the basics about the Google AdWords platform and your social media options, then…
  • Experiment, then…
  • Bring a pro to the table.

Advertising can be expensive, but that’s only the case when it doesn’t work. An ace media buyer will show you where to place your chips and perpetually improve your ROI from the digital advertising programs that drive ecommerce sales.

About the Author:
Barry Feldman operates Feldman Creative providing clients content marketing strategy, copywriting and creative direction. Barry’s authored three book including the best-selling personal branding guide, The Road to Recognition. Visit Feldman Creative and his blog, The Point.

How to Write an Actionable Email Newsletter

Every business needs an email marketing strategy.

You constantly need to try to grow your subscriber list so you can engage more and more customers.

But what kind of content should you be sending to the people on your email list?

Currently, you may be focusing on coupons and other promotions.

That’s great.

But you can take your email marketing strategy one step further by adding newsletters to your arsenal.

Some of you may already be emailing newsletters to your subscribers.

However, if you’re not writing actionable newsletters, these messages could be doing more harm than good.

Subscribers want to hear from you. That’s why they joined your list.

But they don’t want spam, nonsense, or anything else that wastes their time.

If you’re sending newsletters just because you haven’t contacted your subscribers in a while, it’s not an effective strategy.

Fortunately for you, I’m an expert in this space.

Whether you’ve never sent a newsletter or need help improving your current approach, I can show you how to write newsletters that convert.

It’s all about eliciting specific actions from the recipient.

Here’s what you need to know.

Make sure you’re emailing subscribers who actually want to hear from you

People won’t open your messages if they didn’t sign up for your emails.

That’s why I recommend creating a double opt-in process for new subscribers.

Take a look at how this affects your open rates:

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You might have a huge list of subscribers.

But that doesn’t mean anything if they’re not reading your content.

Getting your subscribers to open your message is the first step.

That’s why you need to seed your lists with people genuinely interested in your brand.

I definitely wouldn’t recommend buying subscribers.

Only contact those people who signed up for your newsletter.

How often have you received an unwanted email from a company?

For argument’s sake, let’s pretend this message doesn’t go to your spam folder and you actually open it.

Maybe you’ll even skim through some of the content, which is even more of a stretch if you’re not a subscriber.

Are you going to follow through with whatever action they’re asking you to complete?

I doubt it.

Well, then you can’t expect recipients of your newsletter to follow your instructions if they never opted in to receive it in the first place.

Give your subscribers options when they are signing up.

Here’s a great example from HubSpot:

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HubSpot lets their subscribers decide whether they want to receive messages on a daily or weekly basis.

If customers want to hear from you every day, give them what they want.

These people are more engaged with your brand and will be more likely to act in response to your newsletter.

Start with a clear goal in mind

Why are you sending a newsletter?

You should be able to answer this question for each message you send.

With coupons or promotional campaigns, this question is a little bit easier to answer.

But newsletters usually have an underlying message within the content.

Stick to one goal per newsletter.

Including too much information in your message will confuse the reader.

Here are some popular examples of actionable goals:

  • getting downloads
  • selling something
  • driving traffic to a landing page
  • promoting an event
  • subscribers sharing content with friends or family

Here’s a great newsletter from General Assembly:

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Right off the bat, it’s clear what the goal of this message is.

They are trying to promote an event in Boston, MA.

The newsletter shows the date of the event and has an option for the recipient to RSVP.

This goal is consistent throughout the entire newsletter.

General Assembly doesn’t try to promote products, get downloads, or drive traffic to their website.

Instead, they continue providing more information about the event.

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It’s an effective newsletter.

The message won’t confuse the reader, and the goal is apparent throughout the entire message.

In this case, the action is clear.

They want subscribers to come to their event.

It was successful because they started with a goal.

Don’t overlook the subject line

I see people make this mistake all the time.

They take their time to write awesome content for their newsletter, but then come up with a subject line in 2 seconds.

It ends up being something boring like:

  • June Newsletter
  • Weekly Update
  • A Message From Company XYZ


Nobody is going to open that.

As I said before when I talked about only emailing subscribers who want to hear from you, the newsletter is useless if the message doesn’t get opened.

A strong and actionable subject line is arguably more important than the content within your message.

This data shows just how important email subject lines really are:

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Based on this information, your newsletter might even get marked as spam before the recipient has a chance to read it.

Come up with a subject line that generates curiosity.

Hint at a topic or question that may get answered if the message gets opened.

Including information about news or recent topics in the subject line is another great way to generate opens for your newsletter.

Make sure your timing is spot on.

Nobody wants to hear about news that broke last week.

About 40% of Americans get their news from online platforms.

If your subject line is highly relevant to something current, your subscribers will want to open it.

Be personal

Approach your newsletters the same way you approach promotional messages in terms of personalization.

Continuing with my last point, you can even use this tactic in the subject line.

In fact, personalized subject lines increase open rates by 50%.

Clearly, it’s an effective approach.

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But don’t stop at the subject line.

You can personalize your newsletter by addressing the recipient by their first name.

Use the first person perspective when writing so your subscribers know exactly from whom the message is.

Your personal email address should be displayed in the sender’s field.

Always sign newsletters with your name.

It will give the message a personalized touch.

But remember, you’re trying to get the recipient to act, e.g., to click.

Recent data shows that personalized newsletters improve both click-through and conversion rates.

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Another way to get more engagement through personalized content is by segmenting your email lists.

Not every recipient should get the same newsletter.

As you saw with the HubSpot example earlier, you can segment lists based on delivery frequency.

But you can take this idea one step further and segment the content as well.

For example, let’s say you have a website that sells sporting goods.

Your newsletter could cover various topics based on different sports.

When a subscriber opts in to receive your newsletter, you can have them select which sports they want to hear about.

That way, your newsletters that cover golf or swimming topics won’t get sent to someone who would rather read about snowboarding and mountain biking.

Your subscribers are much more likely to act if they’re interested in the content.

Have a clear call to action (CTA)

Your CTA should align with the goal you set for your newsletter.

If you want subscribers to download something, make sure the CTA directs them accordingly.

Refer back to the example I used earlier with the General Assembly newsletter.

They were promoting an event. Their CTA was a link through which subscribers could RSVP to that event.

Here’s another great example from Litmus:

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This newsletter is promoting an email checklist guide.

Rather than including the checklist within the content, they embedded a downloadable link as the CTA.

Be professional

Just like everything else associated with your name and brand, your newsletters need to be professional.

It’s OK to write in a conversational tone, but I recommend staying away from slang and profanity.

In some circumstances, it could be acceptable, depending on the image of your company. But it’s definitely safer to avoid this approach.

You also need to check your newsletter for spelling and grammar mistakes and typos.

If your newsletter has lots of errors, your subscribers won’t think you care about your company.

Don’t rush through this procedure.

Have an editing process.

You can even run newsletters through an editing software like Grammarly to assist you with this.

Here’s another editing tip.

After I’m done writing something, I read it out loud.

I find it’s easier to catch mistakes or poorly written sentences when I’m speaking as opposed to reading.

Depending on who writes your newsletter, you could even have the content checked by another set of eyes before it gets sent out to your subscribers.

Tell a story

I’ve said before you can increase sales by mastering the art of storytelling.

Apply those storytelling skills to your newsletter.

Stories are a great marketing tactic because they are a source of entertainment.

Nobody wants to read a boring newsletter, so talk about something exciting.

Look at the positive impact storytelling has on conversion rates for B2B and B2C companies:

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What kind of story should you tell?

Get creative.

You can tell your own or someone else’s story.

It all depends on your goal and the tone of your newsletter.

As I said earlier, you want your content to be relevant to your subscribers’ needs or current times.

If you have some sort of breaking news to discuss, write an engaging story instead of just stating facts.

This will captivate your audience and increase the chances of eliciting the desired response from them.


Newsletters are a great way for any company to engage and connect with their customers.

For starters, make sure you’re only contacting people who want to hear from you.

But if your message doesn’t have a purpose, your recipients won’t respond in a way you would like them to.

That’s why for every newsletter, set a clear goal before you start writing.

This will keep you on track so the rest of your content, including the CTA, focuses on this goal.

Nobody will read your message if they don’t open it.

Your subject line is just as important as the rest of your newsletter.

Your newsletter should be personalized based on the topic and delivery frequency.

Make sure your newsletter doesn’t have any spelling or grammar issues. It’s OK if you want to be conversational, but keep it professional.

Stories are one of my favorite ways to capture the attention of an audience.

Follow these tips, and you will increase the rate of desired responses from your newsletter subscribers.

How often do you send newsletters to the people on your email lists?

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The next blog post was first seen on Site Ranker Pro Review : Bonus

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What this plugin does is leverage the fact that Google loves content by creating hundreds of unique pages in just minutes! This allows you to rank for hundreds of buyer keywords while creating authority that will boost your overall organic rankings.

This wordpress plugin allows you to rank local clients for 1,000's of highly targeted longtail buyer keywords in just a few clicks! The best part is during this exclusive launch you get an unlimited meaning you can use it on as many clients sites as you like! Easily Charge clients $1,000/mo and up for this service while profiting over and over with no additional costs!

Here`s what is included When You Buy Today :

  • Site Ranker Pro WP Plugin : During the Launch Period You Get Access to the Site Ranker Pro Plugin for a significant discount. You'll be able to use it with full functionality right out of the box.
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Site Ranker Pro Review

Recastly Review | Huge Bonus | Recastly Demo

Watch the video on Youtube here : Recastly Review | Huge Bonus | Recastly Demo


Recastly Review : Demo And Bonus

The next article was initially seen on Recastly Review : Demo And Bonus

Recastly - what is it? Recastly is the first ever app that generates subtitles for any video in almost all languages. With Recastly you can also burn these subtitles onto video so no special step is required to view these subtitles for your viewers (especially great for uploading to FB).

Recastly also lets you reveal subtitles word-by-word which means, the subtitles will appear word by word as they are spoken in the video (A great way to ensure that subtitle readers won’t know what happens next in the scene).

And that’s just getting started, Recastly comes with a powerful Text to Speech Engine that can replace the voice in the video with automated natural sounding voiceovers in 50+ languages (so you can convert your video into any language by having voiceovers and subtitles in that language). Recastly also has a ton of beautiful templates ready to use (prepare to see some of best-looking subtitles ever).

This software is jam packed with powerful features like :

  • Automatic Caption Generator
  • Generate Captions In All Languages
  • Hardcode Captions With Beautiful Templates
  • Add Professional Voiceovers To Your Video
  • Automatic Timestamp Generator
  • Preview And Edit Subtitles
  • Professional Translation and Transcription Services
  • Change Video Sizes And Add Watermarks

Recastly Review

Monday, January 15, 2018

How to Boost Revenue by Optimizing the Customer Experience

The customer is always right.

I’m sure you’ve heard this before as the golden rule of business.

But what this rule doesn’t encompass is the customer experience.

The saying should be:

always put the customer first.

You may have certain operations and practices in place to make things easy and cost-effective for your company, but how does this impact the customer journey?

If you’re saving a few bucks or some extra time at the expense of the customer experience, it’ll backfire.

Instead, everything you do needs to center around creating an optimal customer experience.

You think about your business 24 hours a day, 365 days per year. But the reality is, your customers have more important things to worry about.

Their time is valuable.

They want to give you money, but not if it’s going to take too much time out of their day.

You need to simplify your conversion processes. Start focusing on making everything as easy as possible for the customer.

These are some of the short and long-term benefits of improving the customer experience:

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Here’s the thing.

You may be an expert in digital marketing tactics.

But driving customers to your business through marketing channels, like your website, social media platform, and email marketing tactics, is only half the battle.

Once you get people through your doors or to your landing page, their experience from that point on will determine how much money they’ll spend at your business.

In this post, I’ll explain how you can boost your revenue by focusing on the customer experience.

Offer multiple customer support options

Put yourself in your customers’ shoes for a minute.

Think about some of the reasons why they would need to contact your customer support teams.

Perhaps, they:

  • had a problem
  • have a question
  • need help
  • have a comment, suggestion, or complaint.

For the most part, these reasons tell us your customer is having a negative experience doing something.

Who knows how much time they spent trying to resolve it on their own before reaching out to a representative from your company.

It’s safe to say they could be pretty frustrated.

You need to give them lots of options to reach a customer service representative.

While receiving phone calls from 9:00 AM to 5:00 PM, Monday through Friday, may be the easiest and most cost-efficient solution for your company, that doesn’t work for all your customers.

This is how consumers want to reach customer support:

image1 8

As you can see from the data, the answers are all over the board.

Most customers prefer phone; others like web chats or email; and some want automated responses.

Some customers don’t even care—they just want to get in touch with someone.

The process needs to be:

  • quick
  • friendly
  • effective.

I’m sure you’ve been through this before.

You call a customer service number just to wait on hold for what seems like an eternity.

When someone finally answers the phone, you explain your situation, and they transfer you to another department.

You wait on hold again and have to re-explain everything to another person.

This is not effective.

If this sounds like your customer support process, it’s definitely hurting your bottom line.

Adding multiple support options that deliver fast service will keep your customers happy, especially if they were experiencing some frustration before they reached out.

Now you won’t have to worry about losing that customer.

Make sure your entire staff prioritize customer service

Customer service starts at the top of the chain.

As a business owner, you need to realize that your attitude about customer service will impact how your managers and supervisors approach the topic.

This is true even if you’re not the one who has direct contact with the customers.

Whether you’re a small local business or global chain, every member of your staff needs to understand the importance of customer service.

One bad experience with a part-time employee can deter someone from ever spending money at your company again.

Take a look at what consumers value the most when it comes to customer service:

image3 8

The majority of these options involve your staff.

I realize it’s not easy to run a business.

Depending on the size of your company, you may not even know the names of every employee.

That’s why it’s important to create a company culture in which poor customer service is not tolerated.

Little things can go a long way.

If your customers have face-to-face interactions with your staff, make sure your staff are trained to smile and greet customers as they come through the door.

If your staff act like they want to be there, the customers will pick up on that energy.

But if your customer service representatives are giving off the impression they don’t care, the customer won’t be happy.

You can’t afford to lose any customers.

Your website needs to have clean navigation

How often do you work on optimizing your website?

If you built your site when you first started your business and never touched it again, I’m willing to bet it could use some improvements.

The highest converting websites have one thing in common.


Websites with simple designs have higher conversion rates.

Don’t overwhelm your visitors.

If you have a variety of flashing lights, buttons, menus, advertisements, and images, you confuse your site visitors.

Make sure you don’t have many long paragraphs or messy text on your website.

Your text should be large and easy to read.

Replace anything that’s messy with a couple of high quality visuals.

image9 5

Visual explanations are easier for people to comprehend and retain.

Design your website so that the visitor’s eyes and attention get drawn to your CTA buttons.

For those of you with an ecommerce website, don’t try to fit 1,000 products on your home page.

Instead, focus on your top selling items or the ones with the highest margins.

In a perfect world, those products are the same.

Your navigation menu shouldn’t be complicated either.

For example, let’s say you’re selling clothing.

Don’t have options like this on your menu:

  • long sleeve shirts
  • sweaters
  • light sweaters
  • knit sweaters
  • sweatshirts
  • hoodless sweatshirts
  • fleece sweaters

Instead, have one category: “Tops.”

Have a search menu to give people an option to look for products directly instead of using your menu.

You can offer options to refine their search based on subcategories.

When it’s easy for customers to find what they want on your website, there’s a greater chance they’ll spend money.

Each page on your site must load fast

In addition to a simple website design, your site needs to load fast.

I’m not just talking about your home page. Every page needs to be quick.

Look at how much of an impact page loading time has on conversions:

image5 8

Websites that load slowly convert less. It’s that simple.

Remember what I said earlier? Your customers’ time is valuable.

If your website is crashing or not loading fast enough, people won’t put up with it.

They’ll visit one of your competitors’ websites instead to find what they’re looking for.

Not sure how fast your site loads?

Use some free online tools like the Pingdom website speed test.

You can check how fast your site loads from different locations across the globe.

If your site isn’t loading fast, figure out the root of the problem.

It’s possible you might need to upgrade your existing web hosting service plan or change providers.

While this may cost you more money, it will improve the customer experience and generate more revenue in the long run.

Trust me, it’s worth it.

Focus on mobile users

You need to accommodate customers using various devices to access your website and make purchases.

It’s essential your site is mobile friendly.

You could also create an app for your brand for an even more optimal user experience.

Take a look at how mobile phones are trending in terms of web traffic:

image2 8

Half of the global web traffic now comes from mobile devices.

That number will only continue to rise.

While mobile phones trend up, laptop and desktop devices are trending down.

Realize this is how your customers are consuming data.

Don’t neglect your customers who like to shop and navigate online from their smartphones.

Consumers love phones because they are convenient.

Doesn’t it seem like cell phones are glued to everyone’s hands, wherever you go?

If your customer wants something, it’s easier for them to do it from their phone instead of waiting until they are in front of a computer.

You’re missing out on revenue if your site isn’t mobile optimized.

Let’s look at the impact of a mobile-friendly website on consumer buying behavior:

image8 7

This is extremely important for anyone who has an ecommerce store.

But even if you’re not selling physical products online, you still need to give your customers easy access to find information about your business from their phones.

Ultimately, this will lead to higher conversion rates.

Offer discounts, promotions, and rewards

Everyone wants a deal.

Some luxury brands can get away with never putting anything on sale, but if you’re trying to compete with the majority of the market share, I wouldn’t recommend that strategy.

Give your customers an incentive to buy from you instead of your competition.

It’s rare for a brand to offer a product that can’t be found elsewhere.

Most likely, your competitors have similar products, and in some cases, they’re selling the exact same thing.

Customers aren’t stupid.

They’re going to do some research before they buy something.

More often than not, they’ll pick the least expensive option.

Retailers are much more likely to make a sale if they offer a discount or promotional code:

image6 8

Let’s take a look at Shopify.

They are a major ecommerce brand with merchants selling different types of products.

Over the last year, 17% of all sales on their platform had a discount code in the transaction.

I’m not saying you need to give everything away.

Don’t discount in a way that will hurt your bottom line.

Alternatively, offer a rewards program to your customers: when they spend a certain amount over a period time, they get some sort of benefit.

They’ll feel satisfied after they reach a certain status level, which will keep them happy.

It’ll also encourage them to spend more money.

That’s why I recommend implementing this strategy to improve the customer experience.

Improve your checkout process

Go through each step of your checkout process.

How many different ways can customers make a purchase?

That includes:

  • from your website
  • through a mobile application
  • in a physical store location.

Whether you have one or more of these options, the checkout process needs to be as easy as possible.

If you have an ecommerce website, are you noticing an increase in shopping cart abandonment?

image7 8

Look at the top three reasons on this list.

After extra costs, the second and third top reasons have to do with a checkout process that’s not optimized.

You shouldn’t force your customers to create an online account just to make a purchase.


It’s too long.

Imagine this. Your customer wants to buy something. They’ve made a decision about their purchase.

Don’t give them an excuse to back out.

The checkout procedure should ideally be just a few clicks.

Don’t ask for too much information. Just get the essentials.

With every additional step in your checkout process, you risk losing the sale.

Again, your customers’ time is valuable.

You’ll get higher conversions and make more money if you don’t waste their time.


You need to focus your business operations on optimizing the customer experience.

These changes may not always be the most convenient and cost-effective for your company, but they’re necessary.

Prove to your customers you value their patronage and time by making things as easy as possible for them.

When it comes to customer support, give them as many options as possible to contact a representative.

Make sure every person on your staff realizes how important their attitude is when it comes to handling customer service inquiries.

Your website should have a clean navigation, and every page needs to load fast.

Don’t forget about mobile users.

Offer discounts, rewards, and other promotions.

Simplify your checkout process to make it easy for customers to buy something without having to provide much information.

Follow these tips if you want to generate more revenue from happy customers.

What have you changed on your website to optimize the customer experience?