Exactly what is retargeting?Retargeting converts window-shoppers into buyers. Usually 2 % of consumers transform on the first check out to an online shop. Retargeting brings back the other 98 %. Retargeting works by keeping an eye on people who visit your site and displaying your retargeting advertisements to them as they visit other websites online.
How does retargeting work?Technically all that is required is to place a JavaScript tag in the footer of your internet site. This code develops a list of individuals that visit your site by putting confidential retargeting "cookies" in their browser. This list allows AdRoll (or other retargeting vendors) to display retargeting ads to your prospective consumers as they see other websites. Given that AdRoll works with the biggest advertisement exchanges, we can retarget your customers nearly anywhere they might go online.
Why is retargeting so effective?Retargeting produces greater online sales by keeping your brand front and center and bringing "window buyers" back when they prepare to purchase. Each time your customer sees your retargeting ads, your brand gains traction and more acknowledgment. The high click-through rates and increased conversions that are normal with retargeting campaigns underscore the value of great branding and repeated exposure.
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Social Spy Agent includes:
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