Thursday, January 9, 2020

How to Turn Your Site into an Automated Sales Machine

Want to make more sales? Of course you do.

Maybe you’re not hitting the kind of figures you want, or maybe you haven’t even made a single sale yet. Either way, you’re not selling as much as you want to be.

But why aren’t you? 

There are tons of possible reasons here, but I’m willing to bet it’s your website. Even if you have an expertly designed site, it could still be the culprit that’s stealing all your sales.

I learned this the hard way. My websites used to flat out suck and I barely got any sales. Once I started putting serious effort into my sites, my sales skyrocketed.

I tried everything. Some stuff was a huge waste. Some techniques ticked off my users. 

But I was able to find some serious long-term winners. 

While there’s no magic formula that will 10x your sales overnight, there are some best practices that will help you optimize your website to pull in the maximum amount of sales possible.

In short, you want to turn your site into an automated sales machine.

And I’m going to show you exactly how to do that.

Ready?

Setting Up Behind the Scenes With a CRM

The first thing you need is great customer relationship management (CRM) software.

A CRM helps you manage all of your current customers and leads in one place. You can communicate, track progress, and oversee all interactions without having to leave the CRM.

The reason you want to use a CRM is that it will help you generate the most amount of money out of your customers. And this is a lot easier to do than it is to acquire new customers.

When my friends at Keap reached out to let me know about their rebranding, I realized it had been a long time since I talked about how important their tool is in my arsenal.

Now, throughout the rest of this article, I’ll show you how I use Keap to grow NeilPatel.com.

But first, let me go into what it does… that way whatever solution you decide to choose, just make sure it has these features.

All-in-one Client Management

A good CRM should provide everything you need to manage your customers. You shouldn’t have to use extra software or apps to fill in the cracks.

That means your CRM should allow you to manage every interaction between you and your customers. You should be able to look at your CRM and know exactly where you are with any given client.

Here’s what it looks like when you first view your dashboard:

Having a simple, minimalistic design like this really helps cut down on the confusion that comes with managing tons of clients. There’s no second-guessing.

Take a look at the menu on the left-hand side:

Keap has taken all the ways you interact with your customers and broken them down into nine intuitive categories.

By clicking on the Contacts tab, you can see all of your clients:

By clicking on a particular client, you can see a summary of your activity with that person, including email conversations and invoice history.

This is important for me and my team as we offer multiple products and this view helps us understand where people are.

Remember, by having multiple products you can maximize your lifetime value, which then allows you to spend more money on marketing.

There’s also a separate message function that you can access by clicking on the Messages tab:

Here you can see all of your correspondence with each client. You’ll need to connect your mobile phone with the Keap app. This allows you to seamlessly switch between mobile and desktop for an efficient messaging experience.

The Tasks tab gives you a rundown of your to-do list for your clients:

You can check off each task here and easily add more by clicking the blue “Add a task” button at the top right. This way, you’ll never lose track of what you need to do.

Next is the Appointments tab, where you can set up a custom booking link to allow clients to schedule appointments with you. You choose your own availability so that clients always choose times that work for you.

This is great if you regularly have face-to-face interactions with your clients for example.

The Money tab is your one-stop-shop for all things finances. You can connect your bank to get paid in a flash and you can also manage all your invoices without any fuss.

You’re always aware of who’s paid and who hasn’t, so you don’t have to go chasing down clients one by one. You can simply send them a reminder within the interface by clicking on the specific invoice and scrolling to the bottom where there’s a reminder option:

The Broadcasts tab allows you to send out emails to your list.

Even though this isn’t standalone email software, you can still see a ton of helpful metrics by clicking on each campaign:

This feature is especially helpful for sending out emails to specific groups, like new leads or existing customers.

Next, you’ll see the Pipeline tab. This is where you build the core of your customer journey.

Once you click on the Pipeline tab, you’ll see four basic panels: new, qualifying, contacting, and negotiating. These are the stages that you’ll go through when converting a new prospect.

This is also where a lot of the automation happens that will save you tons of time and money. I’ll go into detail on this later on in the article, but for now, just remember this pipeline structure.

The Campaigns tab is a full-featured campaign manager that allows you to follow up with leads, track unpaid invoices, simplify scheduling, and much more. (You can also automate a lot of things here.)

Finally, the Reports tab helps you stay on top of your sales. Here you can also track important metrics like email engagement and campaign progression.

Take another look at all of these features. This is what I mean by all-in-one. A CRM should allow you to interact with your clients in any way you need to. You shouldn’t have to jump from software to software to create a great experience for your clients.

Now that we’ve looked at some basic elements of a good CRM, let’s look at one of the must-haves: automation.

Automation

Automation is hands down one of the most important features I look for in a CRM.

Why?

Because running a business is a lot of work, and the more you can automate, the better.

Automating is usually straightforward, but when it comes to automating client interactions, you have to be careful.

People love personal interactions, and that’s why you should do your best to deliver. If your automation is dry and corporate, your clients will notice.

So what do you do?

The trick is to personalize your automation as much as possible.

In other words, your automation should have a human touch.

If this sounds counterintuitive, I totally understand. “Personalized automation” seems like an oxymoron.

But it’s not. In fact, it works pretty well.

Take a look at this email I recently sent:

Believe it or not, this is a template.

The reason this works so well is that it doesn’t read like a template. It reads like an email I sat down and wrote myself.

Of course, you can automate way more than just emails.

Most automation actually happens behind the scenes, so you need a CRM that’s capable of seamlessly automating everything from client data to scheduling and beyond.

Let’s say I want to email a lead when they move from stage to stage in my pipeline. This is a great technique to keep leads engaged but often you have to do it manually.

With Keap, it’s simple. First I head to the Pipeline tab and find the specific lead. Then I click the gear icon and select “Configure automation.”

I now select when I want the email to trigger: either moving into or out of a stage. For this example, I’ll have it trigger when the lead moves out of the qualifying stage (where the lead currently is).

Then I select “send email” from the drop-down menu.

Now all I have to do is write the email.

Of course, you can use personalized templates here to maximize your efficiency even more. You can even personalize the email with this form by clicking on the pound sign on the right to open up the merge fields drop-down menu.

This all takes just a couple of minutes and it’s all completely contained within Keap.

See why automation is so important? It’s one of those features I can’t go without.

And I like easy automation. I’m super busy, so the easier something is, the better. I don’t want to have to go through a million menus just to shoot an email.

All of this said, there are definitely right and wrong ways to automate. You want your automation to make your business as efficient as possible and that means creating dependable processes that you can repeat without even thinking about it.

Creating Processes With a CRM

CRMs are useful for a lot of things from qualifying leads to creating entire marketing campaigns.

But there’s a common thread that runs through all of these features: the ability to create processes.

Processes are invaluable because they save you time, effort, and often money.

They also help your business operate more smoothly. Relying on processes is much easier than having to do everything manually.

That begs the question: What kinds of processes should you create?

The short answer is that you should have a process for everything. And I mean everything

Responding to client emails? Make a process for it. Dealing with new leads? Set up a workflow for qualifying them. You get the picture.

This is critical. If you want to increase your sales, you have to be able to handle increased sales in the first place. Having processes to depend upon will allow you to take on more volume without any unnecessary friction.

As a rule of thumb, if you can automate something in your business, you probably should.

The exception (like I mentioned above) is anything based around human interaction. It’s best to stay as hands-on as possible when it comes to this.

The idea is to make your business run like clockwork so you can pay more attention to your clients and deliver a better experience.

And that’s a win-win for everyone involved.

But let’s get specific and talk about certain processes that you should make sure you have.

Lead Flow

This is a big one.

A lot of marketers focus on lead generation but not enough people talk about what should happen after you’ve got a lead.

If you don’t move your lead forward, your efforts are as good as wasted.

That’s why automating your lead flow process is critical. You don’t want to be doing this by hand––that takes hours.

Instead, let your CRM do it for you.

Create multiple stages along your pipeline and trigger unique email sequences for each stage. This means that you can keep your lead moving forward at all times.

This way, you won’t overlook anything. You don’t have to worry about forgetting to follow up or missing an important email.

So let the CRM do the heavy lifting so you can focus on providing a better service for your customers.

Marketing Emails

With a CRM, it’s possible to automate all of your marketing emails, and in my opinion, this should be one of the first things you automate.

Why? Because emails can take up lots of time without you even noticing.

According to the Litmus 2017 State of Email report, more than 68% of businesses spend a week or more on the production of just one email.

Automation allows you to cut back on that time so you’re not working on the same task for days on end. You’re able to spread out your time and attention on other things that need to be handled.

And by automating your email, you’re making your email work for you instead of the other way around.

For example, whenever you get a new lead, you need to take action as swiftly as possible.

With the right CRM, this is a snap. All you need to do is automate it so that a new lead receives an email as soon as they sign up.

That way, you’re able to contact a warm lead immediately and you don’t have to do anything manually.

You can track them right from the Broadcasts tab:

This means you can also create autoresponder campaigns to get more clients in the door.

You can then move them down your pipeline, which brings me to the next thing you need to do: build a robust pipeline.

Building a Streamlined Sales Pipeline

If you’ve ever wondered what’s stopping your site from raking in the sales, chances are it’s probably your pipeline.

Now, I could talk for hours about building an effective pipeline, but for the purposes of this article, I’m going to condense the information down to the essentials.

So here’s everything you need to know about pipelines.

Common Pipeline Mistakes

Most pipeline errors that cost you precious time and money are easily preventable, which is why you should take the time now to make sure your pipeline is seamless from start to finish.

Ironically, one of the most common pipeline mistakes is simply not spending enough time on your building it out initially.

Your pipeline is the lifeblood of your business. It’s what helps you turn leads into clients. So if it’s not optimal, your sales won’t be either.

Another mistake is not moving leads quickly enough.

The data shows that the sooner you nurture your leads, the better. Wait too long, and your leads will turn cold, which could cost you a sale.

Did you know that as much as 50% of sales go to the first vendor?

Every second matters when you get a new lead.

By baking automation into your pipeline, you can nurture a new lead immediately. The software will take care of that for you, and you’ll be one step closer to making a sale.

Likewise, it’s important to keep this engagement steady throughout your pipeline. Being present at every step will greatly increase your chances of closing the sale.

The best way to do this? Surprise––it’s CRM automation.

But no matter what CRM you’re using, don’t make these costly mistakes.

Organizing Your Pipeline

Now that I’ve talked about what not to do, I’ll tell you what you should do.

First, make sure you have your priorities right at each touchpoint.

To put it another way, your pipeline needs to be doing the right things at the right time.

For example, when you first get a lead, your top priority should be nurturing that lead. You don’t want to hit them over the head with a big sales pitch––you just want to increase brand awareness.

Also, remember that a pipeline is essentially a bunch of leads going through a sales funnel. Use that framework to create your process and automations.

Your CRM can help you create a cohesive pipeline that keeps leads moving through your funnel and ensures that the appropriate actions are taken when necessary.

First of all, the four stock categories that Keap starts you out with (new, qualifying, contacting, negotiating) are great, but you can always add more if you need to.

Just scroll all the way to the right and click the “Add a stage” text field:

For instance, you could add a Completed stage for leads that you’ve successfully converted and are moving forward with.

The way you organize your pipeline might take some trial and error, as most companies have unique workflows.

However, I would recommend having at least three different stages so you can engage your lead at the beginning, middle, and end of your pipeline.

Next, the key is to use automation to make your pipeline as hands-off as possible.

Start by automating your email sequences as I showed above to help move your leads from stage to stage and keep them engaged. Again, these emails need to be personalized. There’s no point in using boilerplate templates that are stiff and boring. Take the time to make each email feel personal.

Next, add automation to your campaigns. This will ensure specific actions are taking within your CRM as leads move from stage to stage. These step-by-step tutorials on automation can help you get up and running.

Now, I won’t lie to you––this is going to take some trial and error. You aren’t going to have a perfect pipeline on day one.

So be sure to test your pipeline before you take it out in the real world.

Plug some fake clients and numbers into your CRM and use a few burner emails to test out your CRM’s capabilities. This will give you the chance to identify and remedy problems before you go live.

This extra step goes a long way. Sure, your pipeline still might have some errors once you start using it for actual clients, but you’ll have minimized the risk involved.

Conclusion

You’re almost at the finish line! It won’t be long until you’re putting your shiny new pipeline to good use.

But first, we have to put all the pieces together, so let’s recap what we’ve gone over.

1. The importance of a robust CRM. You want software that will allow you to manage all of your customers in one place, automate your business process, and track important metrics and interactions.

2. Putting processes in place. Having processes to depend upon is crucial for every business. Doing everything by the seat of your pants leads to inconsistency and often costs you.

3. Automation. If you can automate an internal process, you probably should. You can also automate a fair amount of client interactions without losing a human touch.

The final step is to synthesize all of these steps into one unified approach.

Remember, you’re doing all this to optimize your site for sales. You’re building a strong foundation that will support you as you scale.

After all, your site is the sum of its parts, so make those parts awesome.

Choose a CRM that meets your needs and that’s flexible so it will grow with you. Then create processes that will take the weight off your shoulders––and don’t be afraid to change these processes over time as your business evolves.

And there you have it — everything you need to start turning your site into an automation workhorse.

Before you know it, you’ll be seeing some of the amazing effects of automation and hopefully bringing in more sales than ever before.

Do you use a CRM that has helped turn your website into a sales machine?

The post How to Turn Your Site into an Automated Sales Machine appeared first on Neil Patel.

Tuesday, January 7, 2020

Do High DA Backlinks From Blog Comments Help Rankings?

If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field.

Why?

Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community.

Sure, there are spam plugins like Akismet, but it doesn’t catch everything.

Now, most blog comments contain the nofollow attribute in which they tell Google not to follow the link or drive any “SEO value” to that URL.

But still, people still leave blog comments for the purpose of link building.

So, over the past 7 months, I’ve been running an interesting experiment to answer the age-old question…

Do backlinks from blog comments actually help rankings?

Experiment rules

First off, for this experiment, we used “domain score,” which is similar to domain authority.

If you want to know your domain score, the backlinks report in Ubersuggest will tell you what it is.

With this experiment, I sent out an email to a part of my list looking for participants and had 794 websites apply.

From there, I set the following criteria:

  1. English-only sites – It’s easier to rank on many of Google’s international search engines even without building links. I removed non-English speaking sites as I didn’t want to skew the results.
  2. Low-authority sites – I removed any website with a domain score greater than 20 and any site with more than 20 backlinks. The reason being is when a site has a lot of authority, they tend to rank easily for new keywords, even if they don’t build any new links.
  3. No subdomains – I didn’t want a WordPress.com site, a Blogspot site, or even a Tumblr site. Again, this would skew the results so I removed them.

After eliminating the sites that didn’t meet the above criteria, I was left with 314 sites.

Of those 314 sites, many dropped off because they didn’t complete the required work on their part (which was to write a blog post), so I was left with 183 sites at the end that participated.

How the experiment worked

Similar to my previous link building experiment and my on-page SEO experiment,  I had these websites write a 1,800 to 2,000-word blog post on whatever subject that was relevant to their site.

The websites had 2 weeks to publish their content and then after 30 days, I looked up their URL in Ubersuggest to see how many keywords each URL ranked for in the top 100 spots, top 50, spots, and top 10 spots.

As I have mentioned in the past, Ubersuggest has a big database of keywords. We are currently tracking 1,459,103,429 keywords.

Now, most of these keywords are barely searched but a decent amount of them get hundreds, if not thousands, of searches per month. A much smaller percentage of keywords generate hundreds of thousands or even millions of searches per month.

In other words, the majority of the keywords people are searching for are long-tail phrases.

We then spent a month building links and then waited another 3 months to see what happened to each site’s rankings.

But here’s the thing: We didn’t build the same type of links to all sites. Instead, we broke the 183 sites into 4 groups (roughly 46 sites per group).

Here were the groups:

  1. Control – we didn’t build any links to these sites, we just wanted to see what happened to their rankings over time with no focus on link building.
  2. Nofollow high domain score blog comment links – with this group, we built 10 links through blog comments. The links pointed to the newly written post and they were from blogs that had a domain score of 50 or higher and they all contained a nofollow attribute.
  3. Dofollow high domain score blog comment links – with this group, we built 5 links through blog comments. The links pointed to the new post and were dofollow from blogs with a domain score of 40 or higher. (I reduced the domain score criteria for this category and the link quantity as we struggled to find a large number of high authority blogs that pass link juice in the comment section.)
  4. Dofollow low domain score blog comment links – with this group, we built 10 links through blog comments. Each link pointed back to the article and it was from a blog that contains a domain score of at least 20 but no higher than 39. (I was able to build more links here as there are many more low domain score blogs than high domain score ones.)

Keep in mind with the link building for groups 2, 3 and 4, there was no specific anchor text agenda. Because the links were built through blog comments, it was too hard to control the anchor text as we didn’t want to be spammy.

And each comment left on the blog contained at least 75 words as we wanted to ensure that each comment provided value and the core purpose wasn’t just link building.

Alright, so let’s dive into the results.

Control group

Do you really need links to rank on Google? Well, the chart below says a lot…

As you can see over time, you will naturally grow your search rankings even if you don’t build any links.

Of course, if your content is amazing and you do on-page SEO, you’ll rank higher, but still not growing your link count doesn’t mean you will rank for anything out there… instead, you will still rank for long-tail terms that aren’t too competitive.

Nofollow high domain score blog comment links

Now the results from this group were interesting…

As you can see, the sites in this group had better results than the control group even though the links were nofollowed.

Keep in mind, though, that it could be many variables that caused this, such as the content quality may have been better.

Overall, the sites did perform better than the control group but not by a substantial amount.

Dofollow high domain score blog comment links

Google is sophisticated, they are able to know if a link is from user-generated content (such as blog comments), so I assumed even though the links where dofollow they still wouldn’t have much (if any) impact.

But, shockingly, sites in this group had the largest gains.

As you can see from the chart above, links from high authority sites, even if it is through user-generated content, help with rankings. They just have to be dofollow.

Dofollow low domain score blog comment links

With this last group, we were able to build more dofollow links because we focused on sites with lower authority.

And as you can see from the chart above, it did help with rankings more than building nofollow links but it didn’t help nearly as much as getting links from blogs with higher domain scores.

We built 10 links instead of 5, but the quantity didn’t help as much as having high domain score links. This group increased their rankings by 337% versus 828% that group 3 experienced even though they had half the links.

Again, we still saw gains, just not as large as the previous group.

Conclusion

Who would have thought that building links through blog comments still helps?

Now, if you are going to use this tactic, you’ll want to focus on blogs that have dofollow comments.

If you aren’t sure how to find them, you can perform a Google search for the following:

  • “title=”CommentLuv Enabled”” KEYPHRASE – this will showcase blogs that have CommentLuv enabled which means they pass link juice.
  • “dofollow blogs” – you find a lot of blog articles listing out blogs that have dofollow links. Some of them look like this but you will have to double-check each site as many are nofollow even though bloggers claim they are dofollow.
  • Followlist – this is a directory of blogs that have dofollow links.

When building links, focus on higher domain scores as it has a bigger impact on rankings.

In addition to that, you’ll only want to leave a comment if you can provide value. Don’t stress the anchor text, focus on the quality of your comment as you don’t want to be a spammer.

Posting spammy links will just cause your comment to be removed.

Lastly, don’t just leave a valuable comment for the sake of generating a link. Make sure it is on relevant blogs as well. And if that means the blog doesn’t have as high of a domain score that’s fine because the data above shows that even low domain score links still help (just not as much).

So, have you thought about leaving more comments on other blogs? It’s a great way to get your brand out there, generate referral traffic, and boost your rankings.

The post Do High DA Backlinks From Blog Comments Help Rankings? appeared first on Neil Patel.

Sunday, January 5, 2020

YouStudio Review | YouStudio Bonus | YouStudio Demo


via https://youtu.be/u89fT2cGRqo

The New Year’s Party has been extended by a few more days and some top marketers seem to be still in the festive spirits…only that can explain why Ace Marketer Mario Brown along with Tech Wizard Michael Agene have created a bundle of their Top-Selling 7 Video Marketing Software and are giving it away at a low one-time price of just 1 software.

Here’s ALL the crucial details you need to know:

Launch Date and Time: 4th January, 2020 at 11:00 AM ET/NY

Name of the software: YouStudio

What does it do: It’s the ultimate all in one Video marketing software bundle with 7 tools to 10x your video engagement, traffic, leads and sales from YouTube.

What’s in the bundle: 7 Video Marketing Software to help you drive ALL the traffic floating around on YouTube in every nook and corner.

What kind of traffic will you be able to drive:
-          Traffic coming in through Viral Videos…
-          Traffic coming in through Viral Social Syndication…
-          Traffic coming in through YouTube SEO…
-          Traffic coming in through Facebook, Twitter and Pinterest…
-          Traffic coming in through stunning YouTube Ads and Memes…
-          And more…

What kind of results can you expect: Mario did $5,212 (169 Sales) In 1 Week. And another Marketer made $2,416 In 72 Hours from his E-Com store using a combination of YouStudio tools & tips in YouStudio academy.

It’s really a mind-blowing deal and with the Commercial License included WITHOUT the need to upgrade…makes it a ‘No-Brainer’ as well.

Follow these links to view full review :
https://review-and-bonus.net/youstudio-review-bonus
https://www.reddit.com/user/darr46oera/comments/ekaycz/youstudio_review_youstudio_bonus_youstudio_demo/
http://review-and-bonus.over-blog.com/2020/01/youstudio-review-youstudio-bonus-youstudio-demo.html
http://review-and-bonus.eklablog.com/youstudio-reviews-bonus-a179682714
http://review-and-bonuss.mystrikingly.com/blog/youstudio-software-review
https://review-and-bonuss.blogspot.com/2020/01/youstudio-review-youstudio-bonus.html
https://sites.google.com/site/reviewandbonuss/youstudio-review-bonus
https://reviewandbonuss.wordpress.com/2020/01/05/youstudio-review-youstudio-bonus-youstudio-demo/

Tuesday, December 31, 2019

Best PEO Service Providers

PEO is the acronym for “professional employer organization.”

These outsourcing firms provide business services for functions like payroll, HR tasks, administrative roles, and other crucial activities to running a company.

PEO service providers are incredibly appealing for business owners because they reduce the workload of mundane but critical tasks.

Outsourcing these roles are cost-effective as well. Instead of having a full-time HR staff on your payroll, it’s much cheaper to contract that work. Plus, PEO service providers have the ability to negotiate rates related to employee health insurance or workers’ compensation expenses.

Whether you’re interested in hiring a PEO service for the first time, or looking to switch providers, this guide has you covered.

The 7 Best PEO Service Providers

There are countless PEO services available on the market today. From local providers to national names, and everything in between. Some PEO services are industry-specific, while others are intended for businesses of a certain size.

Finding the best PEO provider for your business can be challenging if you don’t have any guidance.

I narrowed down and reviewed the seven best PEO service providers below. I’ll cover the features, benefits, costs, and any drawbacks of each one as we continue.

Justworks

justworks

Justworks is a full-service PEO provider offering payroll, human resources, compliance, and employee benefits under a single umbrella package.

The company launched in 2012 but has quickly grown in both size and popularity over the last few years. They went from 40 employees in 2015 to 300 in 2018. Today, Justworks has more than 600 employees and relationships with major companies like United Healthcare, Kaiser Permanente, and ClassPass.

In addition to employee benefits like health, vision, and dental insurance, Justworks also provides a wide range of compliance services. They handle W-2 and 1099 filings, unemployment insurance, and workers’ compensation.

Justworks has an automated payroll system for direct deposit, paying vendors and contractors, and integration with your business accounting software like Quickbooks and Xero.

Another benefit of Justworks is that they can accommodate the needs for businesses of all sizes. So if you start working with them now, they can scale with you as your company grows.

Here’s an overview of their plans and pricing based company size:

Basic — Payroll, HR Tools, Benefits, and Compliance

  • Less than 25 employees — $49 per month per employee
  • 25-99 — $44 per month per employee
  • 100-174 — $39 per month per employee
  • 175+ — Custom pricing

Plus — Access to Medical, Dental, and Vision

  • Less than 25 employees — $99 per month per employee
  • 25-99 — $89 per month per employee
  • 100-174 — $79 per month per employee
  • 175+ — Custom pricing

You can save 15% on all plans when you sign up for an annual contract.

I like Justworks because they give you so many options. You’re not forced to take the health insurance package, but it’s available if you want it. If you’re just starting out and new to working with PEO service providers, you could always start with the Basic plan and upgrade to Plus when you’re ready.

Justworks offers 24/7 customer support. The company is modern and still growing at a rapid rate, so I expect them to continue providing excellent service in the future.

The only real downside of Justworks is their lack of experience. There are other PEO service providers who have been in business for decades.

Insperity

insperity

Speaking of experience, Insperity has been around for 30+ years. They provide full HR solutions for small businesses as well as enterprises with up to 5,000 employees.

In 1997, the company went public on the NYSE. They have a long list of awards, accreditations, achievements, and glowing reviews from their customers.

Insperity’s full-service HR solution includes:

  • Employee benefits
  • HR administration
  • Payroll
  • Risk management
  • Compliance
  • Talent management
  • Tech services

For those of you who don’t need a full-service solution, you can also use Insperity for individual services.

While Insperity does accommodate the needs of businesses with 150-5,000 employees, I’d recommend their services to small and medium-sized business owners with less than 150 employees.

With Insperity, you’ll have access to the iOS and Android mobile apps to monitor and manage your business on the go. It’s a great option for those of you who enjoy leveraging the latest technology to streamline your processes.

For those of you who prefer working with large organizations, Insperity is definitely a top choice to consider. They did $3.8 billion in revenue back in 2018.

Although the company is big, they still provide excellent customer service and know how to work with small business owners.

Another top feature of Insperity is its flexibility. Unlike other PEO providers on the market, Insperity won’t lock you into a long term contract. You can cancel at any time, as long as you give them 30 day’s notice.

Insperity does not list prices for their services online. You’ll need to speak with their customer service sales team to get a custom quote.

A potential drawback of using Insperity for PEO services is that their health plan options are limited. Unlike other providers, Insperity only offers health plans from a single health insurance provider. So if your company wants to give your employees multiple options for healthcare, you should look elsewhere on our list. But this usually isn’t a problem for small business owners.

ADP TotalSource

adp

ADP is an industry leader in technology. Since 2011 they have been providing software for human resources to businesses of all shapes and sizes.

But in addition to their robust technology, ADP TotalSource is a full-service PEO solution.

ADP is another top option for small to medium-sized business owners. Whether you have 1-49 employees, 50-999 employees, or 1,000+ members on your team, ADP has a plan for you.

ADP TotalSource is used for human resources, talent management, payroll, employee benefits, and risk assessment.

As a small business owner, you can use ADP to provide enterprise-grade medical, dental, and vision care to your employees. Furthermore, ADP also offers 401(k) plans.

The technology used by ADP is the biggest standout of this PEO provider. Everything from HR to payroll, benefits, and recruiting can be accessed and managed through a mobile app or easy to use web dashboard.

But arguably the best feature of ADP is the customer service.

Naturally, your employees will have questions. Whether it be about their pay, benefits, or something else that would fall into the HR category. Rather than bothering you with those questions, your staff can simply contact an ADP representative directly.

ADP’s knowledgeable and friendly staff will guide your employees in the right direction to answer any questions or help them pick a plan that fits their needs.

I like ADP because they also have industry-specific solutions for businesses in the following categories:

  • Restaurant and hospitality
  • Manufacturing
  • Healthcare
  • Construction
  • Government and education
  • Nonprofit
  • Professional and technical services
  • Financial services

ADP provides PEO services and technology in over 140 countries worldwide.

The only potential downside of using ADP TotalSource is the company’s size. Since ADP is so large, it’s possible that your small business could feel like it’s getting lost in the shuffle.

Paychex

paychex

More than 670,000 businesses trust Paychex. While the company is best known for its online payroll services, they are also a full-service PEO provider.

One of the biggest standouts of Paychex is the way that they provide PEO services. Your business will get a dedicated HR professional. In some cases, this dedicated HR manager can even be on-site at your office.

By working directly with your employees, Paychex takes HR outsourcing to the next level.

Since Paychex works so closely with your company, it makes it easier for them to assess workplace risks and address key areas of liability.

These are some of the top features and benefits of using Paychex as your PEO provider:

  • Insurance plans
  • Attendance
  • Employee benefit accounts (HSA, FSA, HRA)
  • 401(k) plans
  • Payroll administration
  • Unemployment insurance

Like other PEO providers, Paychex also offers individual services if you don’t need a full-service plan. You can search for solutions by task, business size, or role. Paychex even offers outsourced office management services.

From paperless hiring and onboarding to issuing payroll, Paychex does it all.

The only negative thing I can find about Paychex is that the interface is a bit outdated and not as user-friendly compared to options like ADP TotalSource.

The price for Paychex PEO services is based on the number of employees you have. Contact their sales team for a free consultation and quote.

Oasis Outsourcing

oasis outsourcing

Oasis Outsourcing was originally founded in 1996. The company was recently acquired by Paychex in 2018, although Oasis still operates under its own name.

PEO services provided by Oasis Outsourcing include:

  • Human resources
  • Employee benefits
  • Risk management
  • Payroll
  • Technology solutions

Oasis can help your small business get great deals on healthcare by bundling your plan with other clients. They’ll help you set up employee retirement plans as well.

Like other providers on our list, Oasis has some industry-specific solutions.

  • Banking
  • Architecture
  • Hotels
  • Education
  • Restaurants
  • Retail
  • Private equity
  • Legal
  • Property management
  • Financial services

I’d recommend Oasis to startup companies because they are versatile, but smaller than some of the other choices out there. Oasis can give startups the special attention that they need, even with just a handful of employees.

While some PEO providers allow for month-to-month commitments, Oasis will force you into a one-year contract. So for those of you who don’t want to get locked in, this won’t be the best option for you.

With that said, Oasis does offer a 90-day money-back guarantee window. So you’ll have some time to change your mind if you’re not satisfied in the first few months.

Contact Oasis Outsourcing to get a custom quote for your company’s needs.

TriNet

trinet

TriNet is one of the oldest and most experienced PEO service providers in the industry. After launching in 1988, the company has been serving businesses for more than 30 years.

As of today, they are currently working with over 16,000 clients and roughly 332,000 employees.

The PEO services provided by TriNet are similar to some of the others in the industry. They offer niche-specific solutions for:

  • HR consulting
  • Benefit options
  • Payroll
  • Risk mitigation
  • Technology

TriNet stands out as one of the best PEO providers because of their service and attention to detail. Their team will be on standby for your employees.

Whether it’s during the hiring process, onboarding, or just day-to-day questions about their benefits or employee status, TriNet is there for all of those needs.

TriNet does not try to appeal to larger organizations. In fact, services are segmented by employee size into these three categories:

  • 5-19 employees
  • 20-99 employees
  • 100+ employees

I’d recommend TriNet to those of you who fall on the lower end of this scale. A company with 500 or 1,000+ employees should look elsewhere.

TriNet offers a wide range of employee health benefit options through insurance companies like United Healthcare, Kaiser Permanente, Aflac, Aetna, and MetLife.

TriNet also has partnerships with big brands to offer small businesses and employees marketplace discounts. Some of those brands include Verizon, AT&T, Hyatt, and Avis.

To get a custom quote for your small business, simply fill out a short form field on the TriNet website.

Infiniti HR

infiniti hr

While some providers force you to bundle all PEO services in one package, Infiniti HR allows you to pick and choose which ones you need.

Do you only need an outsourced human resources department, but not payroll? No problem. Infiniti HR can set you up with that.

In addition to the traditional PEO services that we’ve seen so far (HR, payroll, risk management, employee benefits, etc.), Infiniti HR also specializes in recruitment. This PEO provider will help get top-level talent to your team.

Another standout for Infiniti HR is the type of businesses that they serve. They work with lots of franchise organizations like Supercuts, Best Western, and Massage Envy.

Whether you own one franchise location or multiple franchises across the country, Infiniti HR will be a top choice for you to consider.

Infiniti HR has been in business for just over ten years. They are still growing and improving their services on what seems like a daily basis.

The Infiniti HR mobile app is expected to be released by the end of 2020. This technology improvement will definitely make their services more appealing.

How to Find the Best PEO Service Providers

There is quite a bit of information that must be taken into consideration when you’re evaluating a PEO service provider. Since so many companies seem to offer similar services, choosing the best fit for your business can be a challenge.

I’ll take you through the methodology that we used to come up with this guide. You can use these features as well during your search process.

Pricing

The first thing you should look at is the price of the PEO solutions. This will make it easier for you to eliminate options that might be out of your price range.

Unfortunately, not every PEO provider includes prices on their website. Since so much about this industry is customized, you’ll need to speak with a sales representative to get a quote.

But if you’re looking for a provider with transparent prices, Justworks will be a top option for you to consider.

Employee Benefits

While a PEO provider is supposed to reduce costs make your life easier as a business owner, it should also have a positive impact on your employees.

Things like retirement plans, health insurance, dental, and vision offered by a PEO will be appealing to your staff. Not only will this keep your employees happy, but it will also help you hire top-level talent.

Some PEO providers work with just one health insurance company, while others provide a wide range of options. So if diverse plans from varying providers is important to you, then make sure you find a PEO solution that can accommodate those needs.

Employee Self-Service

The best PEO providers offer technology for employee self-service. Whether it’s an app or web portal, your staff can access crucial information related to their pay, employee status, or benefits.

If the self-service options are not sufficient, you want to make sure that your PEO provider will be available to answer any questions via phone, email, or live chat for your employees.

Your staff should be able to do this without having to go directly through you to speak to an outsourced HR representative.

Business Size and Industry

A startup with five employees and a franchise with 2,000 employees across 50 locations will not be in the market for the same PEO service provider. Look for you providers that work with companies similar to the size of your business.

Furthermore, some PEO providers specialize in certain industries. Ideally, you want to work with a provider who understands your industry, whenever possible.

Conclusion

What’s the best PEO service provider?

The answer depends on a wide range of factors. Not every business is looking for the same thing in a PEO solution. Some businesses want a full-service PEO package, while others just want an outsourced HR representative.

Here’s a recap of the best PEO providers that we reviewed in this guide:

  • Justworks — Best overall PEO service provider.
  • Insperity — Best PEO services for small to medium-sized businesses.
  • ADP TotalSource — Best PEO technology and employee customer service.
  • Paychex — Best PEO provider for on-site HR and payroll.
  • Oasis Outsourcing — Best PEO services for startups.
  • TriNet — Best PEO provider for very small businesses.
  • Infiniti HR — Best PEO service provider for franchises.

I’m confident that you can find exactly what you’re looking for from one of the providers on this list. I made sure to include something for everyone.

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